The urge to market to new customers is strong, yet there are compelling reasons to avoid forgetting about existing customers, who can be a source of continuous revenue. Having a marketing plan that engages existing customers can activate an audience already aware of the value you provide. Promotional strategies to re-engage and energize existing customers should live in parallel with those intended to attract new customers.
Offering restricted content to existing customers offers them a sense of exclusivity and a feeling of belonging. This brand affinity creates an emotional bond with the customer.
Below are tactics you can deploy to connect with current clients.
Don’t limit yourself to digital marketing strategies for customer retention and sales. Face-to-face interaction and physical rewards for loyalty can provide significant benefits.
To keep your clients returning for more it’s critical to enhance the relationship with them so they feel valued. The brand that makes the effort to speak to brand loyalists, and listen, will reap cost savings and revenue with this profitable audience.