established 1985
The urge to market to new customers is strong, yet there are compelling reasons to avoid forgetting about existing customers, who can be a source of continuous revenue. Having a marketing plan that engages existing customers can activate an audience already aware of the value you provide. Promotional strategies to re-engage and energize existing customers should live in parallel with those intended to attract new customers.…
Fundraising has long been at the heart of a civil society, and the fundraising experience defines whether it works or not. Now in the 21st century, fundraising is being redefined by both new technology and the pursuit of old fashioned relational and personal connections. But of course, they can make uneasy bedfellows, and may sometimes pull in different directions (though this doesn’t always have to be the…
Interested in working in tech, but not sure what you want to do? A recent survey from Paysa may help you make your choice of tech jobs. The world of tech offers many attractive employment opportunities. Near constant growth and innovation ensure that careers in tech are built for longevity, and tech jobs – with high salaries and numerous perks – are always on offer. As…
There's no wonder that, in today's digital world, a big part of your marketing strategy is digital. Customers are almost always online, so you have to know where to find them, be able to observe their behaviour and reach them. To simplify your work, we've compiled a list of seven digital marketing strategies from top digital marketing experts. Adapt these to help your team and business grow.…
There are plenty of tech jobs out there but the IT industry isn’t for everyone. That doesn’t mean you can’t brush up on some technical skills. There’s no doubt that the technology sector is booming right now. Even if you don’t want a job in this field, that doesn’t mean that certain technical skills can’t be extremely helpful to you, no matter what industry you’re in.…
Limerick is to receive a major jobs boost as Indian tech support firm HCL reveals its hiring plans for the next six months. HCL Technologies is expanding into a new office on Roches Street, Limerick, which will result in the creation of as many as 100 jobs. According to the The Irish Times, a spokesperson for the company said that it will be bringing in 15…
According to the AECOM Annual Review 2017 of the Construction Industry, Ireland’s construction industry grew by 15 percent in 2016, and they expect it to grow 20 percent in value of output in 2017 John O’Regan, AECOM’s Head of Programme, Cost and Consultancy, Island of Ireland says that Ireland needs significant infrastructure and residential spend if it is to sustain economic growth. According to the…
Named the “Sexiest job of the 21st Century” by the Harvard Business Review, Data Analytics is one of the most popular tech career paths. Trying to become more efficient, save costs and increase revenues, 75% of businesses today have improving this area amongst their top 3 priorities. So it’s no surprise that career opportunities in the field of data analytics are seeing a growth like never…
Account Director with Wachsman PR and Director of Wachsman PR’s Dublin office, Fitzwilliam Institute's graduate Emma Walker is one of Ireland's youngest PR leaders. Originally from Ireland, Emma started her career as a Junior Account Executive with Dublin-based agency DHR Communications working on PR campaigns for multiple state organizations in the technology, tourism and not-for-profit sectors. At DHR, Emma secured clients national coverage in television, radio,…
The ICT sector is looking fruitful for those with the right skills, but the talent gap is still causing huge problems within the industry. We’ve been talking about the ICT skills gap for a while now, and for good reason. The demand for ICT professionals is continuing to soar while the talent is only starting to catch up with the skills needed. According to the latest salary…