7 October

4 Tips for Crafting the Ideal Sales Letter

If one of the greatest marketers of his time were to tell you what he considered the essential elements of a sales letter, wouldn’t you listen to what he had to say? Well, that’s exactly what Robert Collier provided for us. In the last chapter of The Robert Collier Letter Book, he summarized what he saw as the attributes of the ideal sales letter. Collier was…

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7 October

This Robot May Be Perfect for Lazy People Who Hate Cooking

I feel like an anomaly among my fellow New York millennials in that I actually enjoy cooking my own meals. For many people, it's always, "I never have time," which usually means a leftover salad that's now wilted, lunch from the place downstairs or a Seamless delivery. I take pride in the fact that I can feed myself healthy meals, and it's actually helped in my…

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7 October

Can Google's Pixel give the iPhone a run for its money?

Google officially became a hardware company on Tuesday. Not only did the company announce new Pixel phones (RIP Nexus), but the company also provided pricing and release dates for Google Home, its Amazon Echo killer, unveiled its mobile VR headset called Daydream View, Google Wi-Fi network extenders and Chromecast Ultra. See? A lot of hardware.   Joining me this week's MashTalk is Deputy Tech Editor Damon…

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9 September

What is the future of journalism? Back the smart people

From phoning in your copy in the 1990s, to Facebook Instant Articles today, the media landscape is shifting. Where it goes is hard to pin down, but the general theme is a need for constant re-evaluation. Who could have predicted 20 years ago that tiny blocks of lights, sound and Gorilla Glass, in the pocket of almost everybody on your street, would be distributing news in…

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9 September

10 Things You Need to Learn From Apple's Marketing

Steve Jobs didn't have a master's degree, and he certainly wasn't an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the company around from near bankruptcy. Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. Whether you are a top tier content marketing agency or a SaaS (software as a service)…

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9 September

Hundreds of jobs announced in bumper week of activity

Over 400 jobs were announced this week, with Leitrim the main beneficiary after VistaMed’s creation of a 163-strong facility at Carrick-on-Shannon. Leitrim, Limerick, Lisburn, Galway, Mayo and Dublin all benefitted from a raft of new jobs announcements this week, with Fitbit and VistaMed delivering the more eye-catching developments. A €10m investment in a new 45,000sq ft state-of-the-art R&D facility in Leitrim will see VistaMed, already the largest employer in…

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9 September

Vicar St Comedy Gala for Poppys Wheels

Date: Friday 16 September, 2016 Time: Times Vary Location: Vicar St, Dublin Category: Comedy Vicar St Comedy Gala for Poppys Wheels FUNDRAISER Vicar St 16th September 2016 This September join us for the Vicar St Comedy Gala for Poppy’s Wheels featuring Pj Gallagher, Neil Delamere , David O’Doherty, Eleanor Tiernan, Gearoid Farrelly, Joanne McNally, Dermot Whelan, MC Karl Spain and many more. This September 16th Vicar…

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9 September

Music Festivals Composing the Island

National Concert Hall Date: Wednesday 7 September, 2016 through Sunday 25 September, 2016 . Time: Times Vary Location: NCH Category: Concert / Live Music Music Festivals Composing the Island 07 - 25 September 2016 Venue: NCH Honouring the past 100 years of classical music in Ireland, Composing the Island is a festival season that has been set up to celebrate the very best Irish orchestral music…

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9 September

Irish Film Institute Documentary Festival 2016

Date: Thursday 22 September, 2016 through Sunday 25 September, 2016 . Time: All Day Event Location: Irish Film Institute Temple Bar Price: various Category: Festival The newly rebranded and enlarged IFI Documentary Festival is back once again with the world’s best selection of factual films this September. One of the IFI’s flagship festivals, the IFI Documentary Festival will screen twelve feature length documentaries, with one world…

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2 September

Wearable tech giant Fitbit plans to create up to 100 new jobs in Dublin

Health and fitness band maker Fitbit is to establish its EMEA headquarters in Dublin, with plans to employ 50 people this year and up to 100 employees by the end of 2017. Fitbit’s new Dublin office will be headed by managing director Des Power, a seasoned tech executive, and will provide targeted support to the millions of Fitbit users across the EMEA region. The office will…

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