1 November
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6 Digital Marketing Skills To Put On Your CV

Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market.

Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and wondering how your job will stand up to the test of time, or what your growth opportunity will look like over your career.

But, when it comes to future-proofing your career, it’s about your skill set, not your job title.

If you have skills, or are willing to learn them, you’ll never run short of assets to put on a resume.

To get you started, we’ve narrowed down six indispensable digital marketing skills – and the latest trending jobs that go with them.

1. Content

Content as a digital marketing strategy is a deep well of career development. Not only are skills needed to create and distribute engaging content across a variety of platforms, but that content must be designed to attract a specific target audience and drive them to take a measurable action.

Possible Content Marketing Job Titles

  • Content Marketing Manager
  • Brand Journalist
  • Managing Editor

2. Social Media Marketing

Social media marketing is one of the most in-demand skill sets for organizations seeking to implement digital marketing strategies. Since skyrocketing to popularity in the early 2000s, social media has evolved into an unstoppable force that companies have harnessed to drive brand awareness and website traffic, generate leads and sales and connect directly with audiences.

Although social media powerhouses can rise and fall, you’d be hard pressed to find any reasonable person who doesn’t think that social media is here to stay. Which means social media marketing strategies are here to stay, too.

Social media marketing is all about listening, networking, influencing, and yes – selling. It’s about taking a company’s content assets and making sure that the message is accessible, engaging, and translates across different channels.

Possible Social Media Marketing Job Titles

  • Social Media Marketer
  • Community Manager

3. Video Marketing

You’ve heard it before: “Facts tell, stories sell.”

Video marketing is a niche of the content marketing strategy, but make no mistake – nothing tells a story quite like video. And companies know it. That’s why video marketing is a specialized skill that will never go out of style because nothing tells a story quite like showing a story.

Video marketing is one of the most powerful digital marketing strategies out there, and technical, analytical, and creative know-how is in demand. Knowing how to leverage visual storytelling to strengthen emotional connections, engagement levels, and how it all fits in a content marketing funnel is a valuable skill set with some serious staying power.

Possible Video Marketing Job Titles

  • Video Production Specialist
  • Video Marketing Manager

4. Media Buying/Traffic Acquisition

Media buyers, in short, negotiate, purchase, and monitor advertisements – in the digital marketing space, that means knowing how to generate the most leads and sales at the best possible price.

Media buying is the bread and butter of making money online, so companies invest a lot in this area of their business. A successful paid advertising strategy is key to making the wheels of ecommerce turn.

Possible Media Buying/Traffic Acquisition Job Titles

  • Digital Media Planner
  • Media Buyer
  • Traffic Acquisition Specialist

5. Testing & Optimization

Marketers are social scientists. They are masters at trying something, looking at the results, deciding what those results mean, and then making changes as necessary.

Where old-school digital marketing focused on SEO (search engine optimization), most companies now implement a strategy that is much more cost-effective: CRO (conversion rate optimization). Which is why specializing in testing and optimization is an upward-trending career path for the industry.

As CRO grows in popularity, the need is high for marketers who understand what to test, how to test, and the best way to analyze the results. Optimization is the methodology of making websites and landing pages as fully functional and effective as possible – which means testing. And re-testing…

Testing and optimization specialists make sure that web pages convert and the call-to-action is taken. Businesses love it when conversions happen in high numbers!

Possible Testing & Optimization Job Titles

  • Website Optimization Specialist
  • Conversion Specialist

6. Email Marketing

Email marketing isn’t anything new, which speaks to its staying power.

This skill set means…

  • Understanding the strategy behind email automation at each stage of the funnel.
  • Knowing the importance of things like headlines and hooks.
  • Measuring and analyzing click-through rates, open rates, conversions, deliverability, engagement, trends, and anomalies.
  • Coordinating email schedules and campaign assets such as graphics and copy.

Possible Email Marketing Job Titles

  • Direct-Response Copywriter
  • Email Marketing Analyst/Specialist

No matter what skill set you choose to nurture, there will always be companies looking to fill the gaps in their digital marketing strategies.

Source

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