24 October

Digital Marketing: What skills do I need to succeed?

There’s a talent gap right now in digital marketing. According to recent studies, 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing.

So if you’re thinking about getting into Digital Marketing, here are seven of the most important skills that you need to make yourself a desirable job candidate in the digital age:

1. SEO

SEO stands for Search Engine Optimisation and it's the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

2. Pay-Per-Click

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee.

3. Mobile marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

4. Email marketing

Email marketing is a highly cost-effective way of sending communications. It is quick, offers highly measurable results and is easily personalised. Email marketing can be used by businesses to keep in touch with their client base, build relationships and promote services or offers.

5. Social media

Social media marketing is the use of social media platforms and websites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc., to promote a product or service.

6. Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7. Analytics

Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts, as well as the act of identifying opportunities for improvement.

Get all of these vital Digital Marketing skills and much more with our practical skills Part-time Diploma in Digital Marketing - Now Accepting Applications for the March 7th, 2018 intake!

Part-time Diploma in Digital Marketing - Evening Course - Dublin City Centre

Start Date: 7th March 2018

Get your application form here.