Public Relations is today considered one of the most diverse and exciting career paths for anyone keen to enter the communications industry.
The multi-faceted nature of PR means it is not just an option for students, graduates and those looking to start their careers; it is also an option for many people who are considering a change of career.
If you’re looking to begin a career in PR, here are 4 things that Deidre Palode, Founder and Senior Publicist of MayLee Media, believes could really help:
Join PR Organisations
Become an active member of organizations that are filled with aspiring and seasoned professionals just like yourself. During my college career at Georgia State University I was a member of Alliance for Women in Media. I volunteered for Women in PR and PRSSA. I also joined local and school based fashion organizations as well where I helped planned and promote my school’s fashion shows.
Volunteer at events
I took on numerous internships during college. Just a word of advice, do not do it for the pay. I completed a lot of un-paid internships and got the experience I needed and this is why I am successful today. Do not be afraid of fulfilling your dream through volunteering. My first internship I wrote fashion articles for an online magazine, even though it was not directly PR, you will need to see what editors go through and what they look for when it comes to pitching to them. Volunteering at fashion events such as shows, sip and sees, networking events, etc. is a plus. It gives you a chance to actually see what goes on behind the scenes to produce great events. You also get the chance to talk with other professionals such as yourself, which leads me to my next point.
Enlist help from those you meet
This was very hard for me to do at first. I used to be the girl at the parties sitting awkwardly alone, clutching my purse and looking around desperately. Get out there and introduce yourself and let people know who you are and what you are trying to do. You never know who is watching or better yet who you will run into. If you don’t have a business yet, business cards are still necessary to have on hand. I call them contact cards. Have your name, your contact information and the title you are working for listed on the card. This can lead to people reaching out to you if they need assistance in their related business.
Define your niche
Okay so you’ve joined the groups, you’ve networked at events, now what? Go learn some more! Before you get you start applying for jobs, you need to fully understand all the different PR careers and think about what type of work (and what type of industries) you like. I chose fashion because I recognized a local need to help support emerging designers and boutique launches.
Don't forget to apply for our industry-endorsed Postgraduate Diploma in Public Relations with 100% guaranteed arranged work experience!
Closing off applications soon
Start Date: 19th September
Duration: 12 weeks in class + 12 weeks arranged work experience
Location: Dublin City Centre