18 April

What can you earn in the digital industry? Salaries in 2017

Digital marketing continues to grow, as it becomes a necessity for most company’s marketing departments. According to Brightwater, there was a significant rise in the candidates moving away from traditional marketing into the digital space, as well as an increase in graduates leaving college having specialised in the area. This follows the trend that digital is becoming less of a niche, and more of a necessity…

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13 April

Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants

In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s strategy seems to be copying Facebook’s business playbook. Less than a year after Facebook officially started measuring the brick-and-mortar traffic its ads generate — borrowing from Google’s playbook — Snapchat is rolling out its own version of this online-to-offline measurement and adding…

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3 April

April Fools from the tech industry

There’s nothing like a giant, powerful technology company really letting its collective hair down with a goofy April Fools’ announcement. Do you think that we’re fooled, giant, powerful technology companies? We see you there, lurking behind your jolly masks. Anyway, here’s the 2017 installment of this collective exercise in well-choreographed image management. Enjoy. The iFixit micro toolkit The specialist tools that iFixit uses for its widely…

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3 April

Google's Android hacking contest fails to attract exploits

Six months ago, Google offered to pay US$200,000 to any researcher who could remotely hack into an Android device by knowing only the victim's phone number and email address. No one stepped up to the challenge. While that might sound like good news and a testament to the mobile operating system's strong security, that's likely not the reason why the company's Project Zero Prize contest attracted…

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3 April

React JavaScript library gets an IDE

React, Facebook's JavaScript library for building UIs, is getting a dedicated IDE for web development, called Reactide. Offered by developers calling themselves Team Reactide, the IDE serves as a cross-platform desktop application that provides a custom browser simulator; build tool and server configuration become unnecessary, the project description said. Team Reactide said the IDE, offered under an MIT license, was the first ever for dedicated React…

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8 March

Successful Women: How Kate Kelly made it

Studied: Postgraduate Diploma in Public Relations with Arranged Work Experience Works: PR & Marketing, Benefit Cosmetics Ireland "In 2014 I decided to go back to college after a few months of travelling and it was the best decision I ever made. After graduating with a Bachelor of Commerce degree from NUIG I wanted to specialise and looked at the PR & Event management course in Fitzwilliam…

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8 March

Successful women: Top communications specialist Zoe Healy has been training Fitzwilliam Institute's PR, Events and Digital Marketing students for over 10 years

Trainer: Public Relations, Digital Marketing, Event Management courses Part of Fitzwilliam Institute’s team for over 10 years, Zoe Healy is a communications professional with fifteen years public relations, events and campaign experience in Ireland and the UK. Her business, Zenith PR provides tailored training programmes and consultancy in communications, media and presentation skills. Zoe’s Public Relations expertise includes developing communications strategies and campaign management. Her clients…

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8 March

Successful women: Amanda Webb, Fitzwilliam Institute's social media expert

Successful women: Amanda Webb, Fitzwilliam Institute’s social media expert Trainer: Social Media Fitzwilliam Institute’s social media expert, Amanda Webb,  has been active in social media for over 7 years - using it to promote her first business and then moving on to form Spiderworking.com. She works with small and medium sized businesses helping them develop social media and internet marketing strategies and offering them training and…

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1 March

Construction Project Management - Success Stories

"The Construction Project Management course that I recently completed is in my opinion very detailed and excellently drafted. I enjoyed every module and found them very broad. I feel that by including and highlighting how project management skills can be utilised in different industries really enhanced the course.   Personally I enjoyed the negotiation module and discovered that this aspect of project management to be really…

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23 February

Joan Flanagan, Education Officer at European Commission and Harry O'Connor, Deputy Head of Office at European Parliament, guest speakers for PR class

Fitzwilliam Institute's Part-time Diploma in Public Relations class had 2 special guests this week. Joan Flanagan, Education Officer at European Commission and Harry O Connor, Deputy Head of Office at European Parliament talked to Fitzwilliam Institute's PR students about the the two European institutions. Joan Flanagan, Education Officer at European Commission The Commission represents and upholds the interests of the EU as a whole, and is…

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