14 June

Social Media Advertising Executive

In February 2016, Paddy Power and Betfair merged to form one of the largest online betting operators in the world: Paddy Power Betfair plc. The merger propelled the enlarged group into the FTSE 50.

The Paddy Power brand boasts an international multi-channel betting and gaming group. The Paddy Power brand is widely seen as one of the most distinctive consumer brands in Europe. The Betfair brand is famous for Innovation. Betfair pioneered the betting exchange in 2000 – a product which altered the landscape of the sports betting industry.

Today, Paddy Power Betfair is a force to be reckoned with. We have a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of B2C and B2B operations across Europe.


Social Media Advertising Executive

Reports to: Social Media Advertising Team Lead (English Language Regions)

Location: Dublin

Role purpose:
The Social Media Advertising Exec will sit within the Social Media Advertising team and report to the Social Media Advertising Team Lead (English language regions). They will be responsible planning, building and managing paid social media campaigns on social networks across Ireland, the UK and the United States.

. Planning, building and managing paid social media campaigns to achieve specific business objectives
• Optimizing new & existing campaigns to achieve CPAs within target
• Daily, Weekly and Monthly performance reporting of all KPIs
• Planning, specifying and testing asset creation to support campaigns
• Working with verticals to set realistic and achievable targets in terms of what paid social media can deliver
• Liaising with organic content creators to ensure that the paid message is reflected in the verticals organic presence on social networks
• Reporting on trends in social networks
• Measuring and analysing competitor advertising strategies

• Collaborates: Is a team player - works with others across the organisation to get things done.
• Customer Focus: Thinks about customers 24/7, and puts them at the heart of all that we do.
• Data driven marketer with a sense of the intangible: Marketer that knows pay back is important and the driver of future budget but ….sees that growth requires more than just delivering stable ROI
• Drives Results: Gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Nimble Learning: Is agile and flexible. Learns quickly when faced with new situations.

Please apply here.