15 January
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5 tips to get a job in digital marketing

Fancy a career in digital marketing? Following some of the tips listed below may help you get ahead in your search for the job you want or at least help to get a foot in the door. 1. Stay up-to-date Digital marketing is a fast-growing industry and very competitive one. By showing that you are doing everything you can to stay up to date with what is going…

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11 January
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4 Ways to Train Employees Effectively

Traditional training methods aren’t living up to expectations. In a recent InterCall survey of over 200 employees, one-third said their company’s techniques aren’t a productive use of time and another third said they weren’t interesting or engaging. Fortunately, with improvements in technology, it’s now easier for employers to utilize a variety of interactive training models that cater to different learning techniques. By incorporating a mix of training methods,…

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11 January
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5 content distribution strategies for 2018

Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why. On WordPress alone, 86.4 million blog posts are published every month. That’s a lot of content! Sadly, most of the content that’s posted…

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8 January
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How to boost your online fundraising in 2018

2018 has only just started - what a better time to start thinking about trying something new with your fundraising tactics? Experimenting with some new digital strategies and fundraising techniques could make all the difference for your charity this year. Here are some fundraising ‘tune-up’s for 2018. Mix up your social media and email marketing Fundraising and social media can be a match made in heaven;…

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5 January
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Entries Open - Con Houlihan Young Journalist Award

Listowel Writers' Week have an annual competition, "Con Houlihan Young Journalist Award", open to anyone aged 25 years and under. Entries may be in the form of a report or feature piece of your choice. The award is sponsored by The Kerryman newspaper and the prize is €500. The winning article will be published in The Kerryman. Entries can be made online here. Closing date for…

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4 January
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5 essential tools to speed up your influencer outreach

Especially useful for digital marketing professionals who produce content on a regular basis, the following influencer tools can help you identify the types of sites and key people within your niche that may link to or share your content and amplify your message. These five tools will help you identify, analyse and contact relevant PR, blogger and other key influencer contacts, with the purpose of sharing…

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4 January

What can you do with an event management qualification?

The events industry is a dynamic, fast-paced sector offering opportunities to work on anything from small staff events to festivals, sport events and charity fundraisers. Job Options: Event Manager Event management involves creating and developing large scale events which may include conferences, conventions, concerts, trade shows, festivals, and ceremonies. Courses to get you there: Postgraduate Diploma in Event Management with Arranged Work Experience - Full Time…

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15 December
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Looking for a job in data? Find out how much you could earn in data analytics in 2018

Online companies rely on good data to make informed business decisions so the demand for experienced and qualified data analytics professionals shows little sign of abating. According to Prosperity, salaries for data professionals with fewer than three years’ experience will start at 45k in 2018, while a senior Data Analyst with 5+ years’ experience can expect to earn 100k. Job Title Salary Data Analyst 55K –…

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13 December
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10+ companies to get PR and Events work experience with in 2018

Are you dreaming about a thriving career in event management or public relations but are not sure where to start? We've great news! As part of our Postgraduate Diploma in Event Management with Arranged Work Experience (24th September 2018, Dublin City Centre) and Postgraduate Diploma in Public Relations with Arranged Work Experience (24th September 2018, Dublin City Centre), we arrange 3-month events and PR work placements.…

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13 December
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4 Ways to Get More Brand Value From Influencer Generated Content

As influencer collaborations become an increasingly common part of the job for publicists, so has finding ways to maximize the return for clients. Leveraging influencer content beyond a collaboration is one of the most impactful, yet under-utilized ways that PR pros can boost the value to a client’s bottom line. If you’re a marketing manager or creative director, influencer content can help ease the burden of…

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