27 July
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3 easy ways to gain PR experience (when you don’t have any)

Whether you’re looking to find an entry-level PR job or boost your CV for an internship, you need experience to get started in the PR field. While it may seem like a vicious cycle (“How do I find a position that will give me experience if I don’t already have it?”) there are some easy ways that you can get more PR experience to prepare you…

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24 July
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10 Essential Tips for Planning a Wedding Like an Event Professional

A wedding is one of the most important days in any couple’s lives. From engagement photos, to selecting vendors, to making checklists and choosing your wedding party, there are lots of items that need to be planned out in an orderly fashion up until you say those two magical words – “I Do.” Planning your own wedding can sometimes feel overwhelming and stressful, but if you…

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19 July
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Want A Job With Great Work-Life Balance? Choose A Career In Digital Marketing

According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46 percent of managers are working more than 40 hours weekly, and four in 10 managers say their hours have increased over the past five years. The biggest reported obstacles to achieving work-life balance were stagnant income growth (49 percent) and increasing demands at work (48…

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10 July
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How they made it: 10 successful event management career stories

There is no denying that event management is an amazing job. In addition to being the mastermind behind some really exciting experiences, event managers and planners get to try their hands at many different tasks during their workday. If you think event management is the right career for you, here's 10 successful stories to inspire you. “The Postgraduate Diploma in Event Management with Public Relations gives…

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3 July
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10 Steps to Start a Successful Digital Marketing Career

Digital marketing is one of the most exciting, challenging and fast-paced industries you can work in. The digital economy is growing fast and there’s no better time to get into digital marketing. Be prepared for a career that will keep you on your toes with no two days the same! It’s a competitive industry, but here’s some simple steps you can take to get ahead. 1.…

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21 June
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6 Tips for New PR Grads

Graduation season is here! That means, of course, the work force will be receiving an onslaught of college graduates. Nearly 10% of all are communications/journalism graduates, which means that competition will be fierce for the best jobs. What’s a new PR grad to do? Don’t underestimate the importance of good writing skills There is nothing that makes a job candidate stand out more than strong writing skills.…

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8 June
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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers,…

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6 June
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How to grow your email marketing list

Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing…

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31 May
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Job profile: Digital marketing professional

If you're interested in marketing and communications and like to keep abreast of new trends and developments, consider a career as a digital marketer. Digital marketers are involved in developing an organisation's multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer. Key areas include: social media marketing: developing a distinct online presence…

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3 May
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5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

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