27 September
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The benefits of a career in digital marketing

Digital Marketing is a booming industry, expected to create 150,000 jobs by 2020.  Continually changing, always interesting, challenging and rewarding; and with great long-term prospects, digital marketing careers have become the next big thing. With almost every company - big or small - taking the digital route to promote their products/services, this industry is reaching new heights every day. But what is it that keeps digital…

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20 September
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6 Fundraising Trends That Are Redefining the Charity Experience

Fundraising has long been at the heart of a civil society, and the fundraising experience defines whether it works or not. Now in the 21st century, fundraising is being redefined by both new technology and the pursuit of old fashioned relational and personal connections. But of course, they can make uneasy bedfellows, and may sometimes pull in different directions (though this doesn’t always have to be the…

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12 September
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How to create a powerful digital marketing strategy in 5 easy steps

There's no wonder that, in today's digital world, a big part of your marketing strategy is digital. Customers are almost always online, so you have to know where to find them, be able to observe their behaviour and reach them. To simplify your work, we've compiled a list of seven digital marketing strategies from top digital marketing experts. Adapt these to help your team and business grow.…

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8 September

Want to be successful? These skills will help you in any career

There are plenty of tech jobs out there but the IT industry isn’t for everyone. That doesn’t mean you can’t brush up on some technical skills. There’s no doubt that the technology sector is booming right now. Even if you don’t want a job in this field, that doesn’t mean that certain technical skills can’t be extremely helpful to you, no matter what industry you’re in.…

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24 July
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10 Essential Tips for Planning a Wedding Like an Event Professional

A wedding is one of the most important days in any couple’s lives. From engagement photos, to selecting vendors, to making checklists and choosing your wedding party, there are lots of items that need to be planned out in an orderly fashion up until you say those two magical words – “I Do.” Planning your own wedding can sometimes feel overwhelming and stressful, but if you…

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19 July
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Want A Job With Great Work-Life Balance? Choose A Career In Digital Marketing

According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46 percent of managers are working more than 40 hours weekly, and four in 10 managers say their hours have increased over the past five years. The biggest reported obstacles to achieving work-life balance were stagnant income growth (49 percent) and increasing demands at work (48…

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21 June
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6 Tips for New PR Grads

Graduation season is here! That means, of course, the work force will be receiving an onslaught of college graduates. Nearly 10% of all are communications/journalism graduates, which means that competition will be fierce for the best jobs. What’s a new PR grad to do? Don’t underestimate the importance of good writing skills There is nothing that makes a job candidate stand out more than strong writing skills.…

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8 June
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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers,…

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6 June
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How to grow your email marketing list

Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing…

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3 May
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5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

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