3 May
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5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

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3 May

6 Ways to Understand SEO Impacts Sooner

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with…

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25 April

How to get your Event Management qualification in 10 weeks

Do you dream of having a career that is fun, dynamic, and always exhilarating? Do you envision escaping the every-day boredom of an ordinary job and instead, working on events where no two days are ever the same? Do you see yourself using your creative side to design amazing events that will be talked about for years to come? Then you will LOVE working in the…

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24 April

18 practical skills courses to get your event management career to the next level

There is no denying that event management is an amazing job. In addition to being the mastermind behind some really exciting experiences, event managers and planners get to try their hands at many different tasks during their workday.   If you want to elevate your career, the number one, most important thing you can do is embracing the learning curve. The only thing you need to…

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19 April

How to Start an Event Planning Service

The special events industry has grown enormously in the past decade. According to recent research conducted by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of The International Dictionary of Event Management. "Suffice…

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18 April

12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…

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12 April

How to get hired by a PR firm in 2017

Public relations work may be glamorous, but before you can start hosting cocktail parties and socialising with journalists you will have to battle your way to an entry level position in PR. Unless you are a postgraduate PR student from Fitzwilliam Institute... Fitzwilliam Institute’s Postgraduate Diploma in Public Relations with Arranged Work Experience is one of Ireland’s longest running PR courses. Practical and career-focused, our PR…

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3 April

Eight Tips for IT Career Longevity

As with all things worthwhile, pursuing a career that is meaningful and fulfilling requires a significant investment in preparation and learning. Most of us have a signifier of success that we want to reach. Once we reach the point where we feel we are finally “there,” though, how do we decide where to put our focus? How can we keep our careers on track for the…

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30 March

A Day in the Life: Event Volunteers

Mark Cummins volunteered at the Dublin Bay Prawn Festival during St. Patrick's Weekend 2017. The day began in earnest with the volunteers meeting on the green where the festival was set up - this was my second ever event as a volunteer and the largest group I have volunteered with. Chiara, Daiga and Stuart were already chatting and handing out goody bags when I arrived. I…

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30 March

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come. Overall, 2016 was a year filled with changes and advancements in the digital space.…

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