7 October

4 Tips for Crafting the Ideal Sales Letter

If one of the greatest marketers of his time were to tell you what he considered the essential elements of a sales letter, wouldn’t you listen to what he had to say? Well, that’s exactly what Robert Collier provided for us. In the last chapter of The Robert Collier Letter Book, he summarized what he saw as the attributes of the ideal sales letter. Collier was…

Read More
9 September

10 Things You Need to Learn From Apple's Marketing

Steve Jobs didn't have a master's degree, and he certainly wasn't an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the company around from near bankruptcy. Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. Whether you are a top tier content marketing agency or a SaaS (software as a service)…

Read More
24 August

10 Direct Mail Marketing Mistakes to Avoid

Believe it or not, the USPS really does know a thing or two about direct mail marketing. Not only do they provide a delivery service for your packages, but after years of delivering direct mail they have compiled a helpful list of what not to do with your campaigns.  1. You don't identify your audience. I say this a lot, but it’s worth saying again, the more you target your most responsive prospects,…

Read More
15 August

18 Movies Every Entrepreneur Should Watch

Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes the best way to capture reality is through fiction. Wherever you are in your business venture, you can glean some insight from these 18 provocative and wildly entertaining films. Subject: Entrepreneurship. 1. Startup.com. Startup.com is a 2001 documentary film that examines the rise and fall of the real-life startup GovWorks that raised $60 million from Hearst Interactive Media, KKR, the…

Read More
15 August

5 Steps to Creating a Killer Marketing Strategy

Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…

Read More
5 August

The 5 Emotions That Drive Customer Loyalty

Customer loyalty is everything for a new business. Customer acquisition is important -- otherwise, you’ll never build up a customer base -- but if those customers don’t stick around long enough to make multiple purchases or subscribe to your services for longer than a month, you’ll end up spending more in the acquisition phase than customers are actually worth to you in the long run. Why loyalty…

Read More
22 July

If you're relying on what you know today, you're already irrelevant, says Accenture CHRO

It’s no secret that the tech sector is one of the fastest-growing industries in the world. Staying relevant and, indeed, staying ahead of the curve, can be a challenge. Part of the challenge facing any tech sector company is finding and developing the talent that will help you grow a successful business. An even bigger challenge is retaining them. Though, according to Accenture’s chief leadership and…

Read More
13 July

Top 10 keyboard shortcuts everyone should know

Using keyboard shortcuts can greatly increase your productivity, reduce repetitive strain, and help keep you focused. For example, to copy text, you can highlight text and press the Ctrl + C shortcut. The shortcut is faster than moving your hands from the keyboard, highlighting with the mouse, choosing copy from the file menu, and then returning to the keyboard. Below are the top 10 keyboard shortcuts…

Read More