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Institute of Commercial Management

Certificate in Exhibition Management - Distance Learning

Certificate in Exhibition Management (Cert. Exh. Mgt.) by Distance Learning

HOW TO APPLYSTARTDATEDURATIONFEESBROCHURE

Introduction

Conference and exhibition organisers are responsible for the production of an event, from the original idea to completion. Employees of an organisation may organise their own exhibitions, or manage their own stands at other exhibitions. Independent agencies employ conference and exhibition organisers to manage events on behalf of clients - which may be large companies, professional bodies or other organisations.

This distance learning course will give students a basic understanding of how to organise an exhibition.

Course Content

Event Management Planning

Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organisational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.

Event Coordination

Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.

Exhibition Planning

Definition, Target Audience, Objectives, Features, the Brief, the Budget.

Exhibition Venues

Suitability, Location, Availability, Size and Cost, Facilities, Configuration, Inspection.

Stand Design

Considerations, Rules and Regulations, Floor Plan, Flexibility, Storage and Transport, Lighting, Seating, Audio Visual Equipment, Furniture, Electrics, Graphics.

Exhibition Equipment

A look at the different types of equipment used during an exhibition.

Staffing your Exhibition

Selecting the right team, Preparing the team for exhibition day, Working the stand, Keeping your staff motivated, Subliminal signals.

Commercial Exhibitions/Trade Fairs

Definition, Objectives, Suitable Venues, Types of trade fairs, Virtual trade fairs, Case Studies.

Exhibition Evaluation & Follow-Up

Closing Your Events, Administration, Evaluation of the Event, Methods of Evaluation.

Exhibition Planning Project

The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce an Exhibition Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.

Methods of Learning

Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.

Subject Experts

Fitzwilliam Institute Group maintains a panel of qualified Subject Experts.

Who Should Apply?

Our Certificate courses are aimed at school leavers and entry-level professionals

Qualifications

Successful students qualify for the Certificate in Exhibition Management (Cert. Exh. Mgt.). The Certificate is awarded at Distinction, Credit or Pass Level. This course is accredited by the Institute of Commercial Management and is Industry and Internationally recognised in over 140 different countries worldwide.

Start Date

25 May 2012

Course Application

Application for this course is available immediately online through our Course Payments Page.

Course Duration

6 weeks to 6 calendar months depending on individual progress.

Fees

€495.00

All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts

Brochure

Request a Brochure for this Course.

Disclaimer

Every effort is made to ensure accuracy, however responsibility is disclaimed for any error or omission in this website.

Distance Learning Courses as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group.

Fitzwilliam Institute Group, Temple Court, Temple Road, Blackrock, Co. Dublin. Tel: (01) 283 45 79 Fax: (01) 283 45 75

Existing students can login here.

 
 
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