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Archive for April, 2009
Posted in Jobs on April 27th, 2009
Web Traffic Manager – Online Marketing
Our client a leading Online Markering Company are currently looking to recruit a Web Traffic Manager to join their Dublin office. The successful candidate must be performance driven and must have experience in ad serving technology.
Duties:
Establish, maintain and grow relationships with advertisers, online ad networks, etc
Negotiate and sell the available traffic
Manage, coordinate and optimise campaigns
Meet and exceed monthly targets and where necessary change tactics and approaches to ensure results
Ensure a constant vigilance to evaluate program performance and provide recommendations for enhancements or discontinuation
Be the point of contact for their market, make it evolve and be involved in the whole process (from creating the targeting to checking on the profitability and making sure the payments from the sold traffic are made on time)
Requirements
Data driven and results oriented
Knowledge and understanding of the online advertising
Detail oriented and precise, self-motivated and able to work independently
Must have negotiation skills
Comfortable in a competitive, high-performance target-driven environment
Professional experiences in a similar role
Previous experience in Online Marketing
Contact James Garvin on 01 400 3510 or email jgarvin@approachpeople.com for more details.
Posted in Announcements on April 27th, 2009
Enrolment Closing – 29th May 2009
We would like to inform you that consultations are being held on Wednesday 29th April 2009 for our next Postgraduate course which will commence on the 15th September 2009. This full time Postgraduate Diploma runs 14 weeks in class from 10am-4pm Monday to Friday in The Capel Building, Mary’s Abbey, Dublin City Centre, followed by 12 weeks arranged work experience within the industry.
Year on year our students are experiencing great success with Fitzwilliam Institute with over 98% of participants being placed in full time employment after the work experience module of the programme. Some placement companies include; Bravo, Ovation, Verve Marketing, MCD, Creative Events, Synergy Project Management, Special Olympics, Diffusion Events, Ogilvy One, Mc Connells, Cawley Nea, MCD, BskyB, Mediavest, Channel 6, TV3, TMP, Pigsback, Pierce Media, DMA, Owens DDB, Today FM, O2, Independent Newspapers, Bloom, Ocean, Mindshare, Medialink, FM104, Initiative. Fleishman-Hillard, McConnells PR, Hill & Knowlton PR, Tipperary Water, Elevate PR, Grayling PR, Slattery Communications, Wilson Hartnell, Irish Distillers, Bank of Ireland, Ryanair, Conference Partners, & Heneghan PR. These Practical Case Study based training courses are delivered by Industry Professionals. Our Postgraduate Diplomas are ideal for individuals looking to upskill in the current downturn, enter a new career or develop specialist skills in their current role within the Public Relations and Event Management areas.
**To arrange a Consultation today please call (01) 2834579 or email us at info@fitzwilliaminstitute.ie
Posted in Announcements, Jobs on April 16th, 2009
Job Description
We are currently looking for a bright, enthusiastic and very organised individual to join our Team. The position involves co-ordinating, administering and marketing the Institute’s on-going courses.
The ideal candidate will have good administrative and co-ordinating experience; strong organisational skills; and excellent computer skills; ideally gained through experience, qualification or educational work experience.
Your role is to provide excellent support to the Director and Marketing Manager and to ensure smooth operations of the Fitzwilliam Institute courses both externally and internally, ensuring the we are accurately and positively reflected in all of the work that is undertaken. Responsibilities will include (but not limited to):
* Student Liaison – commitments from students, offer letters, payments, receipts, e-mail queries, telephone queries etc.
* Student guidance and consultation, responding to student enquiries within a reasonable and appropriate timeframe
* Course preparation & set-up – folders, name cards etc.
* Schedules – preparation and coordinating with trainers/lecturers, distribution of schedules.
* Co-ordination of all teaching staff involved in the course; timetables; substitutes etc.
* Marketing and Advertising – co-ordinating schedules, creative material, brochure requests etc.
* Systems organisation and procedures review
* Attending course openings, closures and meetings
* Arranging for the use of physical facilities or resources and for inputs from other staff
* Maintenance, collation and transmission of student records
* Provision of material to external students (i.e. Distance Learning)
* Other appropriate administrative tasks
The above list is not exhaustive and you may be asked to undertake further activities as they arise
Contact us on (01) 2834579
Posted in News on April 9th, 2009
Google CEO insists online advertising is still king for newspapers
Google CEO Eric Schmidt has told newspaper bosses they should continue to rely on advertising but needed to embraced new technology to support more profitable business models, and insisted Google was there to help, not harm.Speaking at the Newspapers Association of America convention in San Diego yesterday, Schmidt assured newspapers that advertising is still king on the internet, and subscription-based models or micropayment schemes can only account for a small amount of revenue.However, he said these models were on their way. “I think you’re going to end up with all three,” he said.Schmidt’s speech came days after News Corp CEO Rupert Murdoch said newspapers must begin charging for content in order to survive.His words also followed warnings from the Associated Press that it plans to police the web and is developing a system to track content distributed online to determine if it is being legally used.Dean Singleton, AP chairman, said AP would actively pursue legal and legislative actions against those who were found breaching copyrights – hinting at news aggregator websites and blogs, such as the Huffington Post, and search engines like Google, which host headlines and snippets of many news articles, including AP, under terms of “fair use”.Although Google and AP signed a distribution agreement in 2007, the search engine giant has recently come under fire in the media, branded as the bane of the newspaper industry for hauling in profits from its ad-funded search results, which link to newspaper websites.Yesterday, Schmidt called on newspapers to work together with Google to create content that would entice readers and engage web users in a deeper online experience.Schmidt sees the future of the industry as more than just news online, but rather in user-generated and edited environments, much like Wikipedia, with real-time updates from services like Twitter, connected to users’ mobile phones.Further down the road, Schmidt sees the newspaper industry coming to resemble the television industry, with a majority of free content, balanced out with some pay-per-view content.However, he said the environment must remain ad-funded because subscriptions and micropayment models work on scarcity, adding “the internet distribution model doesn’t work on scarcity, it works on ubiquity.
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Internet Marketing Strategies that Won’t Hurt Your Savings Much
Your new business will benefit a lot from various Internet marketing methods. But you don’t have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses. Make use of your online power – through Internet marketing.
Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results.
Firstly, you need a website before you can make use of these low cost Internet marketing strategies. So go create one or hire a web developer. It will display your products and services. This will be used in employing the following Internet marketing techniques.
1. Affiliate Marketing - This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates.
2. Links – One of your goals should be to attain a good ranking with search engines. One way to do it is through link building. This could be done through trading links to other businesses that are related with yours.
3. Newsletters- Sending out newsletters to your subscribers (those who signed up for your newsletters) will help greatly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent and written for a general audience.
4. E-mail Marketing: As one of the best cost-effective Internet marketing tools, it stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or soon enough you will have to close down your business due to complaints.
5. Articles: If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website. Getting your website indexed by popular search engines means more traffic for you.
6. Forums: Expand your Internet network is through joining forums that mainly discusses stuff regarding or related to your products and services. Actively posting responses or answers and asking relevant information will build your reputation as that forum’s member and boost your company’s visibility through your signature files. These signature files are those that go with your every post. Links to your website could be included in this signature.
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Innovation in a World of E-Commerce Woe
Lean times are here again for online businesses, but the Web has changed considerably since the bubble popped nearly a decade ago. Just like before, survival will depend on fresh ideas and the courage to put money behind them. In fact, today’s problems may wind up forging tomorrow’s cash cows, inspiring new ways to advertise, monetize and search.It’s been nearly a decade since the Internet bubble burst in 2001, and the intervening years have seen the rise of powerhouse companies such as Google (Nasdaq: GOOG) , MySpace and Facebook , which have helped broaden the scope of what was once referred to as the “Information Superhighway.”The Internet was once limited primarily to email communication, file transfers and other rather mundane purposes. It’s now evolved into a global social gathering place with as many diversions as the local mall, multiplex and fairgrounds combined. Users turn to the Web to read and post news and opinions on a smorgasbord of topics from politics to food.However, as the impact of an ongoing global economic crises continues, is the outlook for online businesses and services as rosy as it has been for the past eight years?
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Why It’s OK for Newspapers to Die
The transition that’s taking place in the news publishing industry — from print to online — is a healthy step in technology-driven evolution, though there will undoubtedly be some short-term pain. The loss of print newspapers is akin to the loss of the horse and buggy. The Internet offers the potential for broader and deeper news reporting.The Seattle Post-Intelligencer ceased print publication this week to focus solely on the Web, a transition that frightened some in the publishing business, coming so shortly after the Rocky Mountain News shut down. However, as many in the tech industry are aware, this is simply a form of “creative destruction” that should boost both choice and economic activity in the longer term.”Creative destruction,” a term coined by Joseph Schumpeter in his 1942 book Capitalism, Socialism and Democracy, means exactly what it says — the process by which a new technology or structure replaces the old and builds a new infrastructure. This is how progress happens and capitalism moves ahead. For a clear example, think back a century or so, when Henry Ford released his first prototype automobile, relegating the horse and buggy, and the buggy whip industry, to obsolescence.Most would agree that such creative destruction resulted in a good outcome for society. Yet, not everyone is willing to let such revolutions take place without a fight. Indeed, some politicians have proposed bailing out newspapers, as the federal government has done for failing automakers. Don’t Panic “The media is a vitally important part of America,” said Frank Nicastro, who represents Connecticut’s 79th assembly district and advocated for a state government bailout of The Bristol Press. Likewise, House Speaker Nancy Pelosi is hinting at federal intervention to help the embattled San Francisco Chronicle.”We must ensure that our policies enable our news organizations to survive and to engage in the news gathering and analysis that the American people expect,” wrote Pelosi in a letter to Attorney General Eric Holder.No one disputes that a strong media is important for democracy, but the core issue is what that media should look like.There is “panic that newspapers are going to disappear as businesses,” said author Steven Berlin Johnson in a speech at the recent South By Southwest Interactive Festival, “and then there’s panic that crucial information is going to disappear with them — that we’re going to suffer as a culture because newspapers will no longer be able to afford to generate the information we’ve relied on for so many years.”It is entirely possible that newspapers as we know them today may soon cease to exist. Still, as Johnson correctly points out, an examination of how the Web has evolved to cover technology news reveals the Net’s potential for covering other topics as well.”The state of Mac news in 1987 was a barren desert,” Johnson said. “Today, it is a thriving rain forest. By almost every important standard, the state of Mac news has vastly improved since 1987: There is more volume, diversity, timeliness and depth.”That is what can and should happen to the local news — and toward that end, Johnson has started Outside.in, a local news Web service. Bright Light Resource limitations make it difficult for a single newspaper in Los Angeles or New York to cover every relevant story of local interest. When the Web takes over, however, there can be multiple blogs and companies competing to provide coverage, and the information becomes much broader and richer.This transition from a top-down method of news reporting to a more distributed system won’t be easy at first — and, like the horse-and-buggy drivers of 100 years ago, many old-school journalists will find themselves looking for a new job.Yet this change, a clear form of creative destruction, will create a more responsive and richer world of media with more stories and more ways of organizing and validating those stories than ever before.Before sounding the alarm or dipping further into public funds, politicians, bureaucrats and would-be saviors should note that not all newspapers are dying. The Bristol Press did, in fact, find a new owner — without a government bailout that could well have influenced the way that publication covered the news.Although papers such as the Seattle Post-Intelligencer and Rocky Mountain News have ceased distribution in print, the news itself will thrive in better form. Such an outcome is a bright light for the future of democracy. Politicians should let it happen, and they can help the transition by increasing the transparency of government.
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Social Networks: From Media to Monetization to Multiplatform
Social networking sites like Facebook are growing fast, and they mostly rely on ads for revenue. Bringing in more advertisers is an important step because this market is not being monetized effectively, writes Parks Associates’ Kurt Scherf. Monetization inefficiencies abound, mainly because brands treat advertising in social media the same as they treat advertising in traditional media.Social networking has left an indelible mark on consumers in terms of the way they connect and interact with each other. Sites such as Facebook are adding users at an incredible rate, and the online dating site Match.com reported good growth in the latter stages of 2008.Parks Associates has found the percentage of broadband households using social networking sites is about the same across the U.S., the UK, and other major Western European countries. In the U.S., the percentage of consumers using social networking and social media sites will grow from 20 percent in 2008 to 30 percent in 2013.
Social Media A recent trend in social networks is the growth of social media — with users sharing personal content such as photos and videos. Today, fewer consumers engage in social networking, which requires creating and maintaining personal pages, but their level of engagement with social media is increasing.This trend is important in the evolution of the social media market because it promotes a higher level of consumer engagement and paves the way for advanced social media advertising strategies, both of which will attract more advertisers to the market. Monetization Challenges Bringing in more advertisers is an important step because this market is not being monetized effectively. Consumers are generally reluctant to pay for social media, so companies rely mostly on ad-supported models. However, monetization inefficiencies abound, mainly because brands treat advertising in social media the same as they treat advertising in traditional media, by using the same strategies and the same ad formats. The best social media advertising strategies are diverse, combining a variety of media (video, blogging and gaming) and platforms (PCs, TVs and mobile).The absence of appropriate measurement metrics also affects advertisers. Traditional online advertising campaigns are measured using the level of user interaction with the ads — click-through rates that report how many times users click a banner. However, there are few metrics today that measure how a user’s interaction with social media, such as posting blogs or remixing videos, corresponds with brand awareness, brand lift, or an increase in sales. The metrics that do exist today, such as “views” for online video, are not measured consistently. A lack of uniform metrics complicates determining the return on investment (ROI) for advertisers, thus precluding their willingness to include social media in their advertising mix. Experience As consumers integrate social media into their everyday lives, they want to augment their experience by accessing media from different platforms, specifically mobile phones and TVs. The most popular activity on the mobile phone remains direct media sharing, such as sending photos to friends. Secondary media sharing, such as visiting photo and video-sharing sites or social networks, is popular as well. Most of the large sites, including MySpace, Facebook, and YouTube, have mobile versions, optimized for viewing on a mobile phone. Mobile phones, especially smartphones, are becoming much more media-friendly as well, offering larger screens for better viewing, more convenient input methods, and cheaper data plans.Although significantly younger and less developed compared to PC and mobile social media consumption, social media consumption on the TV is gaining in popularity. It allows consumers to augment their entertainment experience by injecting social elements, such as recommendations and live comments, into traditional media consumption. Given the appeal of extended access to social media, the question is not if but when these applications will arrive on connected TVs. Parks Associates’ data indicate features that complement search and discovery of programming will be the first to find traction as social-networking-on-the-TV features.
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Posted in Jobs on April 9th, 2009
Online Product Manager. Salary: €80,000 – €100,000, Dublin West
Experience: 2 – 3 years
This online sport betting brand is on the march, crossing borders and conquering new markets. To attain World domination they are going to require shrewd and determined Generals
Right now they require a commercially minded, result driven Online Product Manager
There will be a small team reporting to the successful applicant for this role.
A key challenge is to lead this team to achieve the P&L targets and even go beyond them. You will be responsible for P&L ownership. Which will entail preparing the budget summaries, including at the final budget review the next year full budget and the detailed supporting rationale?You will be responsible for Strategy and Planning. The development of the full year strategy plan covering product, marketing and any other work streams that directly impact the P&L. Defining the key pillars of work for the strategy plan including all specific goals and determining the individual(s) in the team that own them
You will be responsible for Commercial and marketplace. Which means you will play a role (from time to time a lead role) in developing commercial negotiations in respect of signing contracts on new products with the various providers. You will take the initiative to understand where any upside is in terms of existing commercial agreements and highlight findings to Head of eGaming Be our client’s expert on the industry for their product; all things from the direct competition to the products offered, global markets, local markets and everything in between
You will be responsible for Team management. Which will entail leading the team including all direct reports and those reporting to their direct reports to achieve the business objectives? Coaching for improvement in all direct reports and ensuring that all team members have a development plan that is managed
You will be responsible for Relationship management. You will have the overall responsibility for managing the key internal relationships for their team including but not limited to the Development team, IT and Gaming Support. You will positively manage relationships with other managers (direct peers) in our client’s online management team
Skills and experience: You need to be commercial and with a proven track record for getting results. You need to be a high achiever who has shown in their experience some skill leading teams and working in competitive markets. You need to be strong in strategic thinking and its critical you have an online background. Some significant experience working for an online company or in online roles is essential. It is not required that this online experience needs to have been in the Betting and Gaming sector though that would be preferable.Summary: Our client is looking for a strong online candidate with team management experience to come into the company and drive a product P&L. The person we are looking for must have a commercial pedigree. This role requires the kind of individual who is lifted by the prospect of lots of challenge; an experienced person who has faced stretching targets before and achieved results.If you believe your experience is relevant to this role, please apply and I will review your application and respond to you. Otherwise, if you have any questions, please mail me at: garym@prosperity.ie
Many thanks, Gary
ONLINE MARKETING EXECUTIVE, Salary: €40,000 – €60,000, Dublin West.
Experience: 1 – 2 years
Our client, an online sports betting brand, require a Marketing Executive to work as integral part of their internet marketing team. The Internet Marketing team is responsible for PPC advertising, SEO, Ad delivery and Affiliate Networks for the entire company. This is your chance to join a growing team and gain experience in all aspects of Internet Marketing.
The role:
• Researching, recruiting and activating new affiliates
• Building relationships and maximising performance from existing affiliates
• Answering day to day affiliate enquiries
• Planning and executing affiliate marketing promotions
• Planning and specifying new affiliate marketing collateral
• Negotiation of deals, promotions and incentives with affiliates ensuring company KPIs are met
• Daily, Weekly and Monthly performance reporting of all KPIs by affiliate
• Co ordinate and management of all bulk emails to affiliates including newsletters and special promotions
• Managing and maintaining up to date affiliate mailing lists
• Research and develop new marketing methods and promotions
• Maintaining banner schedules and commissioning new banners for upcoming events
• Ensuring all affiliates have up to date creative on their websites
• Setting up and approving new affiliates
• Various ad-hoc online marketing projects as and when they occurRequirements and Skills:
• Highly computer literate with a detailed understanding and experience of all aspects of Internet marketing
• Excellent MS Office Skills, in particular Excel
• Target and goal orientated individual with an ability to work under pressure
• Excellent ability to work well within a small team environment
• Require an innate marketing and entrepreneurial flair
• Excellent ability to successfully see a deal through from start to finish
• Excellent written and verbal communication skills
• Strong creative conceptualisation abilities
• Superior negotiating and influencing skills
• Strong relationship management skills
• Enthusiastic and flexible working attitude
• Technically aware and competent
• Excellent attention to detail
• Excellent commercial acumen
To have a chat about this opportunity, please give me a call on my direct line (01) 609 0166 or mobile 086 8064667. You can also mail me at: lorraine@prosperity.ie Confidentiality is completely assured and I won’t put you forward for any jobs without your consent.
Many thanks, Lorraine.
Online Marketing Manager, €60,000 – €80,000, Dublin City
Experience: 4 – 5 years
Centre Online Marketing Manager – Spread Betting
This online sport betting brand is on the march, crossing borders and conquering new markets. To attain World domination they are going to require shrewd and determined Generals
Right now they require a shrewd and determined commercial manager to oversee their financial spread betting strategy
This is online, so this has got to be space where you earned your ribbons.
You will need to be a Middle to Senior level Online Marketing Manager (3 – 5 years), and have a thorough understanding of online Marketing (CPM, CPC, CPA), PPC & SEO activities. In this role, you will develop (concept development & copywriting) and execute promotional campaigns You will manage 3rd party suppliers such as Ad agencies, sales houses & media partners You will prepare & execute email campaigns, weekly newsletters & develop online promotional programmes You have got to be a very creative person with good attention to detail. And you must have a highly developed commercial instinct, and be able to consult on, and implement strategies to develop and maximise revenue streams.To have a chat about this opportunity, please give me a call on (01) 609 0166, or call me on my mobile: 086 8064667.
You can also mail me at: lorraine@prosperity.ie Confidentiality is completely assured and I won’t put you forward for any jobs without your consent. Many thanks, Lorraine
ONLINE BRAND MANAGER. Salary: €40,000 – €60,000, Louth
Experience: 4 – 5
Our client, leading bookmakers offering the unforgettable betting experience and best service on the market, require an experienced, creative professional to manage the brand portfolio and to develop innovative campaigns that will strengthen their positions in the marketplace.Main duties & responsibilities
Formulation and management of brand and communication strategies across the key target territories Manage the production of detailed and creative promotional briefs that will help clearly differentiate the brands in their respective sectors Liaise and collaborate with internal parties to manage innovative campaigns Identify and negotiate new business opportunities that will strengthen the brand reach Management of branding budgets Formulation and management of market research initiatives in both UK and Ireland Assist in the communications between the wide range of suppliers and third party agencies Support the marketing team at all main sponsorships Analyse and report on promotional campaign effectiveness
Essential competencies:
-Excellent communication skills
-Very high level of attention to detail, proof reading skills are vital
-Ability to work under pressure and within tight deadlines
-Strong time & project management skills
-A strong creative side, which will contribute to the execution of innovative marketing campaigns
Qualifications Bachelors degree in a business related subject.
At least 4 years experience in a similar role Knowledge / experience of gaming and/or retail industries an advantage
To have a chat about this opportunity, please give me a call on (01) 609 0166, or call me on my mobile: 086 8064 667.You can also mail me at: lorraine@prosperity.ie Confidentiality is completely assured and I won’t put you forward for any jobs without your consent.
Many thanks, Lorraine.
ONLINE PRODUCT MANAGER. Salary: €100,000 – €125,000, Dublin City Centre
Experience: 2 – 3
Our client handles online reservations to over 50,000 properties across the globe, from five star hotels to hostels. They do this through a network of their own and affiliate sites. They are currently seeking an Online Product Manager, preferably from a travel background, who will be responsible for the Product Management of the full suite of the company’s travel related websites. This role is primarily focused on traffic, conversion, retention repeat visits and revenue generating initiatives. This role will require you to develop strategies which focus on revenue generation and the enhancement of opportunities i.e. customer lifetime value etc This role will require you to expand the company brands and be responsible for the implementation of new product launches. You should have a full understanding of the competitive environment, preferably in the online travel sector, to ensure that this company maintains its leading edge. You will be required to continually monitor online travel and social media trends, identify opportunities and risks and develop plans to drive business to meet objectives. You will be required to capitalise on evolving web 2.0 technology landscape in order to maximise user experience and encourage new and repeat traffic, including development of social network applications
You will be responsible for Team management. This will entail leading the team to achieve the business objectives, coaching for improvement in all team members and ensuring that all team members have a development plan that is managed If you believe your experience is relevant to this role, please apply and I will review your application and respond to you. Otherwise, if you have any questions, please mail me at: garym@prosperity.ie.
Many thanks, Gary.
Posted in News on April 1st, 2009
VW ad banned before watershed
Volkswagen’s ‘Bourne and Matrix’ inspired ad has been banned pre-water shed after more than 1,000 people complained to the advertising watchdog.The VW campaign is shown as four TV ads and a cinema ad. It shows a Volkswagen designer fighting and trying to outrun clones of himself on the shop floor of the car factory.The Advertising Standards Authority (ASA) has received 1,066 complaints about the level of violence in the ads. The ad is the fifth most complained about ad in the ASA’s history.VW has said the ads are “metaphorical rather than real”. The most graphic versions of the ad were restricted to post-7.30pm slots.
One edited version had been shown earlier. The full-length ad had not been shown before 11pm.The ASA ruled against two versions of the TV ad that showed particularly graphic images, including fight scenes using car parts.
Source
Comparethemarket uses Twitter to invite public to star in ads
Comparethemarket.com is taking its ad campaign a step further by using the Twitter account of its mascot, the Russian meerkat Aleksandr Orlov, to invite users to appear in testimonial ads on his website. Orlov, the cravat-wearing owner of Comparethemeerkat.com — a site for comparing meerkats, yesterday asked Twitter users if they would like to appear on a testimonial page on his website.Users were told they may appear on his website if they provide their full name, a photo and a quote about ‘how they like Comparethemeerkat.com’, before midday today, April 1. Orlov wrote on his Twitter page: ‘Would you like to appear on my new comparethemeerkat.com website? I am make testimonial page where peoples can say how they like the business. If you are interest, tell me yes and I will tell you more!”Thanking for interest! I need 3 things: a quote about how you like comparethemeerkat.com, full name and picture of your face (via The Twitpic). If I get these things before middle of day on Wednesday April 1st you maybe feature on website! Many thanks for helps.’Sergei has ask me to say that your comments, full name and face may appear on comparethemeerkat.com but won’t be used for any other purpose. Please be noting that comments will be publish on website at my discretion.’This latest Twitter activity follows Orlov’s TV ad, created by VCCP, which features the meerkat begging consumers to stop visiting his site when they are looking for great deals on car insurance.The Russian meerkat has over 10,000 followers on Twitter and is also a member of Facebook.
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Google to fund ‘awesome’ start-ups
Google is launching a venture capital fund to help find and develop ‘young companies with truly awesome potential’.Google Ventures will focus on identifying ‘exceptional start-ups’ in consumer internet, software, clean tech and boi tech. The company has not yet revelaed how much money it plans to commit to the initiative, but it is thought to be in excess of £70 million a year.‘Economically times are tough, but great idea come when they will,’ Google Ventures managing partners Rich Miner and Bill Maris wtore in a joint post on the Google blog. ‘If anything, we think the current downturn in the ideas times to invest in nascent company that have the chance to be the next big thing, and we’ll be working hard to find them.’Google Ventures claims it will blend the best of top-tier venture capital firms with Google’s ‘unique technical expertise and brand.’ It will offer money ranging from ‘seed funding to tens of millions of dollars, depending on the stage of the opportunity and the company’s need for capital.’Google has invested in a number of start-ups over recent years including through its philanthropic arm, Google.org.
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Simpsons spoof viral of Adidas ad airs on TVA
Simpsons spoof viral of the Adidas “house party” ad launched on UK TV this week, after Adidas decided to run its own spot alongside the take-off. The viral, promoting Sky1’s 20-year partnership with The Simpsons, features clips of the cartoon characters partying to the song Begin by Madcon, which is used in the original ad. The spoof was created in-house.Shots of the Simpsons playing instruments, dancing and swimming, bear striking similarities to the shots from the original spot, in which celebrities including David Beckham, Missy Elliott and Katie Perry celebrate at a raucous house party. Since the spoof gained a significant online following, Adidas has decided to partner with Sky requesting that it run the spoof on TV alongside its original “house party” spot, which was created by Sid Lee.
The double ad broke during Sky1’s showing of 24 this week, and it is understood that Sky will run the pair of ads again this weekend.
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Cross-border Seatbelts Campaign Wins
Ogilvy Award Ireland’s cross-border Seatbelts’ campaign has won the David Ogilvy Gold Award from the Advertising Research Foundation in New York for a best practice case study.The Gold accolade was received in New York last night by Lyle Bailie International, the Belfast advertising agency responsible for the winning effectiveness case study plus all the shock road safety ads seen in Ireland, North and South.Named after the global advertising legend David Ogilvy, the Gold in the International category recognises the role of high-quality research evidence. The Seatbelts’ ad campaign was jointly run by DOE in Northern Ireland, the Road Safety Authority in the Republic of Ireland and sponsored by AXA Insurance.Northern Ireland’s seatbelt wearing rose from the UK’s worst to the UK’s highest as a result of the campaign, as well as producing an economic payback of £15.75 for every £1 invested (or €15.75 for every €1 invested). According to David Lyle, chief executive, “That’s why we know that research-led advertising is a critical part of recovery out of global recession.”In October 2008 the case study also won IAPI Effectiveness Silver and Bronze Awards in Dublin.
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Business News Benefits From Higher Internet Usage
According to the latest Joint National Internet Research (JNIR) report, online business news has experienced a surge in popularity. The survey showed that 17% of Ireland’s now 1 .9 million internet users went online for business news in the last six months of 2008, a jump of 6% from the last report, which covered the second half of 2007. The number of adults who go online daily has risen by 29% from 770,000 to 990,000.38% of users are going online for general news and current affairs, an increase of 5%. Social networking usage has also surged ahead, with 28% of those online using them, or a rise of 9%.There has also been a 5% increase in the number of people going online for work related research and for government services.Travel information remains a key reason people go online, cited by more than half of all users. Meanwhile, the number of adults living in households with broadband access has risen from 1.1 million in July to December 2007 to 1.56 million in July to December 2008, a leap of 39%.The survey also showed increases in the number of people reading blogs (7%) and watching TV online (10%). House searches were down 2% at 11%.Online sales appear to be holding up, although there are shifts within this category, as spending on flights has gone down 3%, and hotel bookings are down 1%, while people are buying more clothes and books online.
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Posted in Jobs on April 1st, 2009
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EVENTS AND PR MANGER. Dublin West, €40,000 – €60,000
Our client, one of the most innovative online betting companies, is seeking an Events Manager to assist in the running of major brand events.
The role:
Project Management of all land based events including
Planning and coordinating all event related activities
Budget management focusing on cost saving and delivery of first class events
Manage logistical aspects in advance of and throughout each event
Liaise with Marketing and Operations teams to ensure timely implementation of tasks
Negotiation of contracts with individual service providers
Maintain high quality standards are met throughout all stages of organising the events
Requirements:
4 to 5 years experience in Event planning and management, preferably within the poker or entertainment industry
Bachelors degree in Marketing, PR, Events or equivalent would be preferable
Strong attention to detail
Highly organised
Computer literate
Strong decision making skills
Ability to manage multiple tasks simultaneously and meet regular deadlines
Excellent written and verbal communication skills
Ability to work well in a fast paced professional office environment
Experience with budget management
Team player with ability to prioritise and work on own initiative
Demonstrated professionalism, leadership and confidence in dealing with all levels, including senior management
To have a chat about this opportunity, please give me a call on (01) 609 0166, or call me on my mobile: 086 8064667
You can also mail me at: lorraine@prosperity.ie Confidentiality is completely assured and I won’t put you forward for any jobs without your consent.
Many thanks, Lorraine
Source
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ACCOUNT DIRECTOR – DIRECT. Dublin City Centre, €80,000 – €100,000
My client is a leading fully integrated advertising and communications agency delivering solutions above, below, through and on the line for a broad range of clients and brands, both local and international.
This agency really believes in offering integrated solutions to their clients and must be doing something right; they have just won their fourth consecutive competitive pitch of the year so far, and have done so against most of the other agencies in town. Because of this winning habit, my new favourite client is looking to identify and recruit an experienced account director to join their multidisciplinary team.
My client is looking for an experienced agency professional with specific emphasis on proven experience in direct mail / direct marketing activity. You will become the agency in the eyes of the client and will strategically and tactically drive all DM campaigns on behalf of a number of clients.
This role offers an excellent career opportunity for a DM expert to step over the fence into a large, genuinely integrated advertising and communications agency where they will be exposed to a dynamic team delivering the full range of campaign management solutions in above, below, through and online.
To have a chat about this opportunity, please give me a call on my direct line (01) 609 0168 or mobile 087 222 5272
You can also mail me at: tom@prosperity.ie
Source
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Marketing Manager (Italian market) Dublin City Centre
Our client is a leading international provider of PC online games and they are headquartered in The US of A. In their efforts to achieve World, and eventually, intergalactic domination, they are now in a major expansion of their Dublin presence which was established to service the European market. Expansion. Sorry, just had to say that word again. Expansion. Yes, it still exists!
So, swich off Sky News and blow the dust off your CV, because right now our client is expanding its marketing & communication team.
They have an urgent requirement for a Marketing Manager who will be responsible for all marketing and communication activities regarding the Italian or English market for their portal games. The successful applicant’s tasks will cover a broad spectrum of activities including market research and analysis, strategic and media planning, AdWords campaigns, web and print advertising, mailing, websites development, viral and social media initiatives.
You also will have to liaise with the respective Game Producers and the other Marketing Managers.
So the ideal applicant will be a Italian native with good English and will have a good mix of Offline and Online marketing experience, with a strong record of effective implementation of strategies in both disciplines.
To break it down into some nuts and bolts, you will be responsible for . . .
• Plan marketing strategies and initiatives.
• Get behind the marketing initiatives, plans and development of particular games.
• Keeping an eye on the trends, of the entertainment business and also of the pitiful competitors.
• Work with partners and ad agencies to drive strategies.
• Assess effectiveness of campaigns.
• Regularly checking the pulse and blood pressure of the brand.
• And generally achieving the usual goals and stuff
Our Client Would Really Like You to Have the following . . .
– Native Italian with good understanding of English
– More than three years of marketing experience, preferable management and games related.
– Self motivating.
– Strongly analytical and highly creative in your ideas, maybe even a bit lateral in your thinking.
– You must have a strong understanding and fascination of the online creative area, and knowledge of Web 2.0.
– It would be sensational if you have worked in the games industry, and our client will go weak at the knees if you know about MMORPG and or either Online Games (free to play in this case)
– A Bachelor’s degree in business or marketing (or equivalent)
If you believe your experience is relevant to this role, please apply and I will review your application and respond to you. Otherwise, if you have any questions, please mail me at: garym@prosperity.ie
Many thanks, Gary
Source
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HEAD OF SEARCH MARKETING. Tipperary, €40,000 – €60,000
Head of Search
Our client, an excellent full service online marketing agency, are looking for a passionate international search marketing expert to lead the search marketing team.
Main Areas of Responsibility:
Plan and oversee SEO and PPC strategies for all clients
Continually develop search marketing expertise, processes and systems
Manage the delivery of best practice in SEM activities
Liaise with Account Managers, clients, designers and developers to implement search marketing strategies
Create detailed SEO plans and oversee implementation
Oversee all PPC campaigns
Manage tracking, measurement and reporting function
Reporting to Managing Director
Requirements:
Degree level education preferably with masters, PHD or MBA
At least 2 years digital marketing agency experience
At least 6 years business experience with at least 3 years in search marketing.
A leader with people management experience
Excellent technical ability matched with strong commercial acumen
Have demonstrated your ability to be a highly effective team player
Strong presentation and public speaking skills
To have a chat about this opportunity, please give me a call on (01) 609 0166, or call me on my mobile: 0868 064 667. You can also mail me at lorraine@prosperity.ie Confidentiality is completely assured and I won’t put you forward for any jobs without your consent.
Many thanks, Lorraine
Source
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Web Analyst. Dublin City Centre, €25,000 – €40,000
About the Role
The Web Analyst will use state-of-the-art forecast modelling and web analytics tools to track performance; develop key metrics that indicate end-user behaviour and areas for usability improvements; make recommendations for improvements and contribute to strategy development.
This Business Intelligence role will also involve analyzing data to back up other marketing initiatives and identify emerging trends and patterns – tapping into traveller Zeitgeist which can feed into, influence and inspire creative marketing campaign development plans.
Working closely with other members of the User Acquisition team, this is a critically important development role in a fast-growing investor-backed company.
Responsibilities:
Web Analytics/KPI Reporting
• Analysing web site performance, trends and click stream path analysis activity to provide strategic
business insights
• Creating, updating, distributing and presenting web analytic reports on regular and ad hoc basis
• Collaborating with teams across the company to define reports, metrics, and data needs and help
determine appropriate metrics to measure goals
• Identifying gaps in the data capture strategy and collaboratively implementing enhancements
• Integrating web analytics with other marketing data
Calculating Customer Values & Analysing Customer Profits
• Analysing user acquisition, multi-channel performance and identifying opportunities for increasing
Customer Lifetime Value (CLV)
• Identifying emerging trends and patterns in customer behaviour and profile
Supporting Conversion Optimisation Using A/B and/or Multi-Variate Testing
• Working directly with the Product Manager to define required new product features and
enhancements
• Interpreting reports, discovering areas of concern, identifying opportunities for improvement, and
communicating recommendations
About you
• You may hold a degree qualification in IT, Statistics or Business Analytics
• Excellent analytical, research, and problem-solving skills
• Experience with reporting services and web analytics methodologies such as experimentation,
testing and competitive analysis is essential.
• Experience of working with standard web analytics systems, particularly Google Analytics
• Enquiring mind with huge amounts of initiative and a fascination for discovering insights into
customer interests and behaviour
• Experience or aptitude for data warehouse and OLAP technologies and SQL preferred
• Excellent communication skills and ability to interact with technical, marketing and commercial
staff, management and end users.
• Ability to use multiple data reporting applications to efficiently extract data
To have a chat about this opportunity, please give me a call on (01) 609 0166,
You can also mail me at: lorraine@prosperity.ie
Confidentiality is completely assured and I won’t put you forward for any jobs without your consent.
Many thanks, lorraine
Source
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Posted in Events on April 1st, 2009
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April 2nd – 4th Grand National, Liverpool
April 4th Cirque Du Soleil, The O2
April 5th Palm Sunday
April 3rd – 20th Easter Holidays ( Most Schools)
April 5th – 6th Irish Beauty Show, RDS
April 6th – 12th Golf, US Masters
April 10th Good Friday
April 11th Disney on Ice, RDS
April 12th Easter Sunday
April 13th Easter Monday
April 18th Trinity Regatta, Dublin
April 18th – 19th Property Expo, RDS
April 18th – May 4th Snooker, World Championships, Sheffield
April 19th – 20th Pink concert, The O2
April 25th-26th Technology 4 Business, RDS
April 26th Flora London Marathon
April 26th Hockey, Irish Senior Cup Finals, UCD
April 28th – May 2nd Racing, Punchestown Festival
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FEATURED COURSE... |
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DIPLOMA IN PUBLIC RELATIONS
-Includes Extra Event Management and Online PR Modules
-Practical Skills Training Combined with Flexible Learning
-Developed by Ireland`s Top PR professionals
-Create Campaign Pitches using Real Life Briefs
-Enrolling 17th September 2010
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