So, Social Media Optimization. What’s this all about? Well, I personally think that it is a very good derivitive of the whole SEO subject. It is by definition, a method of gererating publicity through online PR with a focus on social networking, social media and online community building. It is an essential part of the mix. By doing ‘SMO’ you are adding another dimension to your online visibility. It allows for traffic to driven to your site through another avenue other than search engines.

SMO can be quite a varied task. There’s a lot of options available! Generating publicity can be done in lots of places in many ways. RSS feeds, blogging, using Flickr and YouTube, social media sites and social networking sites can all be used to communicate your message.

SMO is definitely something to pay credence too. Just as SEO is now an imperitive skill, spending time on devleloping a social media strategy is of great importance. The possibilities are endless. More to the point though, it’s more fun. Playing around in the communities is quite an enjoyable way of doing marketing. Essentially we all spend our time looking at, reading and watching content within these communities anyway, so we may as well be tweaking little bits here and there for the greater good of our own sites.

http://onlinemediarelations.co.uk/online-pr/

Google offers AdSense for mobiles  

Google has launched a beta of AdSense for Mobile Applications to let developers earn revenue by displaying ads on applications for Apple’s iPhone and Android-based devices. AdSense for Mobile debuts as mobile advertising is expected to grow. An analyst said AdSense for Mobile pits Google against other mobile ad networks. AdSense for Mobile Applications, the platform allows developers to earn revenue by displaying text and image ads on their iPhone and Android applications.

MSN launches Irish travel Website

With over one Irish million unique users a month and as one of Ireland’s top websites, MSN.ie, has re-launched a brand new travel channel.

Travel Affiliate who have been working with MSN.ie over the last two years years are the exclusive content partners for the MSN travel channel.

Travel Channels are defined as collective pages of content, guides, booking forms, special offers & competitions on partner websites where users can research and book their holidays.

Travel Affiliate manage the design, build and updating of these channels for MSN.ie and other top Irish websites. Partners on the new MSN.ie travel channel includes; Hostelworld, Irish Hotels Federation, Tour America, 1800hotels, Sunway, gohop.ie, Crystal holidays, King breaks, Baby Travel Shop, Pierre Vacance and Blue insurance.

WPP sees confidence returning

WPP, the world’s largest advertising group, sees confidence returning to the economy, but this has yet to result in new ad spending, Chief Executive Martin Sorrell said.
“Compared with three months ago confidence has risen, managers are showing a change, but they have not translated that into new investments,” he told Italian business daily Il Sole 24 Ore.
“Heart and wallet remain divided,” he said. Sorrell said China was an exception, noting that in April the advertising sector there grew 25 percent thanks to infrastructure investments and fiscal stimulus measures.
He said WPP would continue to invest in internet services.
“12 percent of WPP’s world budget in 2009 is internet. You and I spend 20 percent of our time on the web. In two years’ time up to 20 percent of WPP’s budget will be internet and we will be spending 30 percent of our time surfing (the web).”

Google AdWords Pro Jumps To Facebook
 

Facebook has snagged yet another executive from Google. Grady Burnett, who had led the company’s AdWords business in Ann Arbor, Mich., will leave to head online sales at Facebook. The move could help Facebook build a better ad-targeting platform and gain traction.
Burnett will help drive efforts for the tools that people use to create and run ad campaigns on the social network site. He reports to Facebook COO Sheryl Sandberg, who left Google in 2008 after six years at the company supporting online sales channels for both AdWords and AdSense.
The argument among industry experts has been that some activity on Facebook helps to catch people in search cycles a bit further in the funnel, according to Danny Sullivan, editor in chief at Search Engine Land. “The Google and Facebook apps are similar in the sense they both allow a short message post,” he says. “The difference is they tend to show up more textually, based on the information the person sees and the information in the person’s profile.”
Tapping expertise from an ex-AdWords Googler who understands how people handle search advertising could give Facebook the boost it needs to build a better platform, Sullivan says.
David Gould, president at Resolution Media, says the move shows that Facebook is serious about doing a better job of monetizing the site. “With Sheryl Sandberg and now Grady Burnett leaving Google for Facebook, the hope is we’ll start to see more Google-like ad opportunities from Facebook,” he says. “The key is to create a more commercial mindset for Facebook users. Reaching consumers at the moment of relevance is what makes Google so powerful for marketers.”
The sentiment on the shift has been pretty much unanimous. Ex-Google employees can help build Facebook’s ad platform into a much more powerful tool for advertisers. David Szetela, owner of Clix Marketing and host of PPC Rockstars, calls the front and the back ends of the Facebook platform “primitive” compared with Google AdWords.
“Advertisers need better tools for organizing and managing the structure and content of ad campaigns,” Szetela says. “They need to use a variety of ad media types, such as text, static banners, animated banners and video. They need to generate detailed, flexible reports to optimize campaign performance.”
Szetela says if Facebook can achieve “superior targeting” and serve up tightly defined demographic ads focused on behavior, demographics and lifestyle, they could significantly boost ad revenue.
 

Phoenix Park - Bloom 2009
Bord Bia today announced its plans for Bloom 2009 which will take place in the Phoenix Park, Dublin over the June Bank Holiday weekend. ‘Grow Your Own’ is a central theme to the event, which has attracted over 100,000 visitors since its inaugural staging in 2007. As part of this year’s show, Bord Bia will build a replica of First Lady Michelle Obama’s Whitehouse Garden to promote the importance of healthy eating and to educate visitors on planting, harvesting and cooking your own food.
According to Aidan Cotter, Chief Executive, Bord Bia, “Bloom has continued to evolve since its launch and this year will reflect the rapidly changing environment that consumers are now experiencing. In times of economic uncertainty the role of the garden becomes increasingly important and we begin to recognise the significant health, social, economic and environmental benefits of gardening. This is reflected in the widespread trend in “growing your own” and the rise in both home and garden entertainment. Bloom 2009 will offer ideas and inspiration to help all those who wish to explore the full possibilities and make the most of their gardens.”
Bloom 2009 will include 25 show gardens from Ireland’s top horticultural talent, complemented by a spectacular floral pavilion featuring the best of Irish plants and flowers. Both the show gardens and the floral displays will be judged by international independent judging panels, including Chelsea Flower Show adjudicator, Andrew Wilson. Gold, silver gilt, silver and bronze medals will be awarded based on strict guidelines addressing both horticultural skills and design superiority. In 2008, 48 medals were awarded.
“This year, some show gardens will be constructed on limited budgetsasmany visitors want a beautiful garden but are likely to have less disposable income to achieve it. Some of our gardens are designedto show what can be achieved when a professional designer is engaged, often with the gardenowner getting ‘dug in’ and carrying out the planting and unskilled labour themselves” said Gary Graham, Bloom Project Manager, Bord Bia. “We’ve seen an increase in designers using green walls, plants and lawn, rather than hard landscape materials, as more people turn to the garden as a place to unwind, de-stress and to gather with friends and family” he added.
Fiann O’Nuallain, a medal winner at Bloom 2007 and 2008, has joined forces with UNICEF Ireland to create a garden aimed at encouraging Ireland’s younger generation to learn more about horticulture and climate change. In preparation for Bloom, Fiann will work with a group of students aged between 14 – 17 years who are part of UNICEF Ireland’s nine month climate change programme. These students are ‘climate ambassadors’ who will represent Ireland at an international summit in Copenhagen this December.
Bloom 2009 will also include a garden designed by Rosa O’Connell from Cork, former vet and winner of RTE’s Super Garden series, which aired in 2008. Rosa beat off strong competition to win the first series of the show and is currently building a career as a garden designer. Rosa’s Bloom garden is inspired by a WB Yeats poem entitled ‘In the Seven Woods’.
The OPW, who provide the 70 acre site for Bloom, will open its walled kitchen garden to the public, which has been restored to its original Victorian style. The garden will allow visitors to learn more about the growing of fruit, vegetables and flowers and during the 5-day event, the Phoenix Park gardeners will be on hand to answer any questions. The GLDA (Garden and Landscape Designers Association) will also run daily workshops on garden design, tips on material choices and optimising your garden makeover budget.
As the nation searches for innovative ideas at a low cost, the students from Senior College Dun Laoghaire, under the auspices of design tutor Barry Lupton, have created an inspirational garden on a minuscule budget. “The only cost implications are a can of spray-marking paint, petrol for the lawnmower and our packed-lunches” explained second-year design student, Fiona Crudden. “Our mown grass labyrinth, inspired by the seasonal calendar, will provide visitors to Bloom with an opportunity for rest and reflection. Labyrinths can be found in almost every faith and culture across the world and being such a strong global symbol of reflection and growth, we felt it was particularly apt for Ireland 2009.”
Source
Cannes Film Festival Copes with Recession
Penelope Cruz, Brad Pitt, and Angelina Jolie among celebs adopting a low profile in deference to economic recession.

According to Reuters news agency, many A-list celebrities and studios attending the Cannes film festival are either skipping parties altogether or limiting their spending amid the global economic recession.

“It’s definitely down on last year,” said one industry publicist who declined to be identified. “The stars just aren’t there and the studios are spending less on parties. A lot less.”

Publicists are especially hard hit. Because many of the A-listers who normally attend parties such as those in Cannes are declining to attend, publicists find themselves stuck with fictitious press releases promising stars that never show up. That creates sour feelings between themselves and the journalists and photographers who cover the events the publicists are attempting to promote.

For example, instead of the star couple of Brad Pitt and Angelina Jolie–who were expected to show up at this year’s amfAR event, photographers at the 50th annual gala were treated to rapper 50 Cent, Twilight actor Robert Pattinson and former supermodels Eva Herzigova and Claudia Schiffer.

“Don’t believe them. Ever,” one jaded photographer said of the list.

The publicists and the stars and studios aren’t the only ones to blame for the no-shows. Much of the problems lie with the festival itself, which has leaned on less well-known–and less expensive–actors and actresses to draw in huge crowds. Since the global economic crisis descended in 2008, sponsorship of events and festivals by major studios has dropped precipitously as studios become more wary of ostentatious galas such as those hosted by the Cannes film festival. As a result, studios have become more selective about the events they plunk big money on, opting for those that would have the most direct impact–such as Brad Pitt’s appearance at the premiere of his film, Inglourious Basterds.

Yves Hanania, executive director for special events at the resort chain, the Nikki Beach, acknowledges the sparse parties of Cannes.

“But they’re [the studios] still willing to spend when it matters and there are still big names about,” he said in an interview with Reuters–an interview which took place not far from a seat at a restaurant where Eva Longoria Parker and husband Tony were dining.

Given that many stars are paid discreetly to attend many galas, the prospect of the endless party coming to a full stop is a long-shot. Still, when stars like Penelope Cruz decline to attend a function because of the flu–as Reuters noted–it’s natural for publicists and paparazzi to entertain the idea.

Meanwhile, party organizers struggling to get by are ensuring that the top talent make their way through the velvet rope–even if it means turning away several D-listers.

“A lot of the D-listers who are here for the swag are not getting in,” the publicist said.
Source
Bord Gais sponsors Energy Ireland                                                   
Bord Gais said it will continue to sponsor Energy Ireland, Ireland’s largest energy conference, which is now in its 13th year. This year’s Energy Ireland will take place on 10th & 11th June in Croke Park conference centre, Dublin and will examine the major recent developments in the Irish energy sector and their impact, as well as looking forward to what lies ahead as Ireland works towards meeting its ambitious policy goals as outlined in the government’s economy strategy. Dave Kirwan, Investments Managing Director with Bord Gais will address the conference on Day 1, updating delegates on the company’s contribution towards ensuring Ireland’s secure and sustainable energy future. Commenting on Bord Gais’s sponsorship of Energy Ireland 2009 Dave Kirwan said; “We are delighted to continue our association with Energy Ireland at this time of unprecedented challenge facing the Irish Energy sector. In spite of the current economic circumstances, Bord Gais remains committed to its investment programme of E1bn in Irish energy infrastructure, which is in addition to the ongoing development of the natural gas network infrastructure.”
 Source
Launch for Irish global business network                                            
Loopthing, an international social business network, connecting businesses and individuals through social media, was launched this week by its founder, Corkman, Joseph Kely. Loopthing launches with 100 businesses currently using the network as a ‘global marketplace’. The company aims to increase this number to 80,000 by the end of this year and is currently in talks with international business associations. Loopthing is designed as an addition to a company’s website, to boost the communication, networking and revenue generating capabilities of business communities on a local, national and international level. It “develops industry specific applications to facilitate transactions in a centralised social business network enabled through video, audio, pictures and open file formats,” it said. “What we’re providing here is a new route to market for businesses worldwide. What’s most amazing about this is that we figured out a way to connect individuals and businesses through social media, so that everyone can benefit. It costs nothing to join and use the network, because our business model involves using only open source technology to keep the development and running costs low,” said Mr Kelly. “Much in the same way as Twitter became a new broadcasting tool, Linkedin an employee networking tool, and Youtube as your video channel, Loopthing wants to be seen as any company’s interactive online business card.”
Source
WPP holds AGM in Dublin, revenues down                                          
WPP, the biggest advertising company in the world, held its AGM in Dublin and told shareholders that its like-for-like revenue in the first four months of this year was down 6.7pc from a year earlier. WPP, which in April reported that revenues in the first quarter were down 5.8pc, said that the company had so far reduced headcount by almost 4,300 people, or 3.7pc, over the period. The company, which is aiming to reduce headcount by more than 7,000 this year, said that over half of those that have left did so on a voluntary basis. “As in the first quarter, the economic pressure was most keenly felt in the United States and this has spread to the United Kingdom and continental Europe, although eastern continental Europe still shows revenue growth for the first four months of 2009,” said WPP. “For the remainder of 2009 the short-term focus will continue to be on balancing staff costs and headcount, against the fall in revenues.” The company added that by communication sector, advertising and media planning and buying continued to be the “least affected” by the recession.
Source

Phoenix Park - Bloom 2009
Bord Bia today announced its plans for Bloom 2009 which will take place in the Phoenix Park, Dublin over the June Bank Holiday weekend. ‘Grow Your Own’ is a central theme to the event, which has attracted over 100,000 visitors since its inaugural staging in 2007. As part of this year’s show, Bord Bia will build a replica of First Lady Michelle Obama’s Whitehouse Garden to promote the importance of healthy eating and to educate visitors on planting, harvesting and cooking your own food.
According to Aidan Cotter, Chief Executive, Bord Bia, “Bloom has continued to evolve since its launch and this year will reflect the rapidly changing environment that consumers are now experiencing. In times of economic uncertainty the role of the garden becomes increasingly important and we begin to recognise the significant health, social, economic and environmental benefits of gardening. This is reflected in the widespread trend in “growing your own” and the rise in both home and garden entertainment. Bloom 2009 will offer ideas and inspiration to help all those who wish to explore the full possibilities and make the most of their gardens.”

Flora and Fauna

Bloom 2009 will include 25 show gardens from Ireland’s top horticultural talent, complemented by a spectacular floral pavilion featuring the best of Irish plants and flowers. Both the show gardens and the floral displays will be judged by international independent judging panels, including Chelsea Flower Show adjudicator, Andrew Wilson. Gold, silver gilt, silver and bronze medals will be awarded based on strict guidelines addressing both horticultural skills and design superiority. In 2008, 48 medals were awarded.
“This year, some show gardens will be constructed on limited budgetsasmany visitors want a beautiful garden but are likely to have less disposable income to achieve it. Some of our gardens are designedto show what can be achieved when a professional designer is engaged, often with the gardenowner getting ‘dug in’ and carrying out the planting and unskilled labour themselves” said Gary Graham, Bloom Project Manager, Bord Bia. “We’ve seen an increase in designers using green walls, plants and lawn, rather than hard landscape materials, as more people turn to the garden as a place to unwind, de-stress and to gather with friends and family” he added.
Fiann O’Nuallain, a medal winner at Bloom 2007 and 2008, has joined forces with UNICEF Ireland to create a garden aimed at encouraging Ireland’s younger generation to learn more about horticulture and climate change. In preparation for Bloom, Fiann will work with a group of students aged between 14 – 17 years who are part of UNICEF Ireland’s nine month climate change programme. These students are ‘climate ambassadors’ who will represent Ireland at an international summit in Copenhagen this December.
Bloom 2009 will also include a garden designed by Rosa O’Connell from Cork, former vet and winner of RTE’s Super Garden series, which aired in 2008. Rosa beat off strong competition to win the first series of the show and is currently building a career as a garden designer. Rosa’s Bloom garden is inspired by a WB Yeats poem entitled ‘In the Seven Woods’.
The OPW, who provide the 70 acre site for Bloom, will open its walled kitchen garden to the public, which has been restored to its original Victorian style. The garden will allow visitors to learn more about the growing of fruit, vegetables and flowers and during the 5-day event, the Phoenix Park gardeners will be on hand to answer any questions. The GLDA (Garden and Landscape Designers Association) will also run daily workshops on garden design, tips on material choices and optimising your garden makeover budget.
As the nation searches for innovative ideas at a low cost, the students from Senior College Dun Laoghaire, under the auspices of design tutor Barry Lupton, have created an inspirational garden on a minuscule budget. “The only cost implications are a can of spray-marking paint, petrol for the lawnmower and our packed-lunches” explained second-year design student, Fiona Crudden. “Our mown grass labyrinth, inspired by the seasonal calendar, will provide visitors to Bloom with an opportunity for rest and reflection. Labyrinths can be found in almost every faith and culture across the world and being such a strong global symbol of reflection and growth, we felt it was particularly apt for Ireland 2009.”
Cannes Film Festival Copes with Recession
Penelope Cruz, Brad Pitt, and Angelina Jolie among celebs adopting a low profile in deference to economic recession.

According to Reuters news agency, many A-list celebrities and studios attending the Cannes film festival are either skipping parties altogether or limiting their spending amid the global economic recession.

“It’s definitely down on last year,” said one industry publicist who declined to be identified. “The stars just aren’t there and the studios are spending less on parties. A lot less.”

Publicists are especially hard hit. Because many of the A-listers who normally attend parties such as those in Cannes are declining to attend, publicists find themselves stuck with fictitious press releases promising stars that never show up. That creates sour feelings between themselves and the journalists and photographers who cover the events the publicists are attempting to promote.

For example, instead of the star couple of Brad Pitt and Angelina Jolie–who were expected to show up at this year’s amfAR event, photographers at the 50th annual gala were treated to rapper 50 Cent, Twilight actor Robert Pattinson and former supermodels Eva Herzigova and Claudia Schiffer.

“Don’t believe them. Ever,” one jaded photographer said of the list.

The publicists and the stars and studios aren’t the only ones to blame for the no-shows. Much of the problems lie with the festival itself, which has leaned on less well-known–and less expensive–actors and actresses to draw in huge crowds. Since the global economic crisis descended in 2008, sponsorship of events and festivals by major studios has dropped precipitously as studios become more wary of ostentatious galas such as those hosted by the Cannes film festival. As a result, studios have become more selective about the events they plunk big money on, opting for those that would have the most direct impact–such as Brad Pitt’s appearance at the premiere of his film, Inglourious Basterds.

Yves Hanania, executive director for special events at the resort chain, the Nikki Beach, acknowledges the sparse parties of Cannes.

“But they’re [the studios] still willing to spend when it matters and there are still big names about,” he said in an interview with Reuters–an interview which took place not far from a seat at a restaurant where Eva Longoria Parker and husband Tony were dining.

Given that many stars are paid discreetly to attend many galas, the prospect of the endless party coming to a full stop is a long-shot. Still, when stars like Penelope Cruz decline to attend a function because of the flu–as Reuters noted–it’s natural for publicists and paparazzi to entertain the idea.

Meanwhile, party organizers struggling to get by are ensuring that the top talent make their way through the velvet rope–even if it means turning away several D-listers.

“A lot of the D-listers who are here for the swag are not getting in,” the publicist said.
Source
Bord Gais sponsors Energy Ireland                                                   
Bord Gais said it will continue to sponsor Energy Ireland, Ireland’s largest energy conference, which is now in its 13th year. This year’s Energy Ireland will take place on 10th & 11th June in Croke Park conference centre, Dublin and will examine the major recent developments in the Irish energy sector and their impact, as well as looking forward to what lies ahead as Ireland works towards meeting its ambitious policy goals as outlined in the government’s economy strategy. Dave Kirwan, Investments Managing Director with Bord Gais will address the conference on Day 1, updating delegates on the company’s contribution towards ensuring Ireland’s secure and sustainable energy future. Commenting on Bord Gais’s sponsorship of Energy Ireland 2009 Dave Kirwan said; “We are delighted to continue our association with Energy Ireland at this time of unprecedented challenge facing the Irish Energy sector. In spite of the current economic circumstances, Bord Gais remains committed to its investment programme of E1bn in Irish energy infrastructure, which is in addition to the ongoing development of the natural gas network infrastructure.”
Launch for Irish global business network                                            
Loopthing, an international social business network, connecting businesses and individuals through social media, was launched this week by its founder, Corkman, Joseph Kely. Loopthing launches with 100 businesses currently using the network as a ‘global marketplace’. The company aims to increase this number to 80,000 by the end of this year and is currently in talks with international business associations. Loopthing is designed as an addition to a company’s website, to boost the communication, networking and revenue generating capabilities of business communities on a local, national and international level. It “develops industry specific applications to facilitate transactions in a centralised social business network enabled through video, audio, pictures and open file formats,” it said. “What we’re providing here is a new route to market for businesses worldwide. What’s most amazing about this is that we figured out a way to connect individuals and businesses through social media, so that everyone can benefit. It costs nothing to join and use the network, because our business model involves using only open source technology to keep the development and running costs low,” said Mr Kelly. “Much in the same way as Twitter became a new broadcasting tool, Linkedin an employee networking tool, and Youtube as your video channel, Loopthing wants to be seen as any company’s interactive online business card.”
WPP holds AGM in Dublin, revenues down                                          
WPP, the biggest advertising company in the world, held its AGM in Dublin and told shareholders that its like-for-like revenue in the first four months of this year was down 6.7pc from a year earlier. WPP, which in April reported that revenues in the first quarter were down 5.8pc, said that the company had so far reduced headcount by almost 4,300 people, or 3.7pc, over the period. The company, which is aiming to reduce headcount by more than 7,000 this year, said that over half of those that have left did so on a voluntary basis. “As in the first quarter, the economic pressure was most keenly felt in the United States and this has spread to the United Kingdom and continental Europe, although eastern continental Europe still shows revenue growth for the first four months of 2009,” said WPP. “For the remainder of 2009 the short-term focus will continue to be on balancing staff costs and headcount, against the fall in revenues.” The company added that by communication sector, advertising and media planning and buying continued to be the “least affected” by the recession.

Online Marketing Executive
€15,000 – €25,000
Dublin City Centre
An Online Marketing Executive is required by this well-established communications company.  They have ambitious plans for their consumer portal, and are expanding their online team to this end.
The company is seeking an enthusiastic graduate with at least 1 years experience in an online environment. You will be genuinely passionate about Digital Marketing, and have a solid understanding of how the web is used as a major communication tool. Your duties will include: content formatting, online copy writing, creation of compelling online graphics, online newsletters, competitions and events page.
Reporting to the head of online, you will also be involved in the website overhaul, and have an interest and understanding in social media, Web 2.0. and all things Digital.
The ideal candidate will have a good understanding and interest of online marketing, social media, updating web content, HTML, SEO, and creating email marketing campaigns.
Working knowledge of Dreamweaver, or other imaging software.
Fluency in another European language would be a distinct advantage.    
Salary will be in the mid-20’s region and based in South Dublin along the DART line.
For a confidential discussion on this fantastic opportunity, call me direct on 01-6090167 or email me ellie@prosperity.ie
Online Marketing Manager (Channel).
€40,000 – €60,000
Dublin City Centre
This is your chance to work in an exciting and upbeat international games company. This company makes all the top games for the web, PCs, Macs, PDAs, cell phones… they are also literally up there in the stratosphere with the wonders of in-flight entertainment technology.
 
This is a company who are passionate about games have accumulated a case full of awards to prove it. 
 
Right now they are looking for an Online Channel Marketing Manager for a six months + contract.
 
In this role, the successful applicant will be required to –
 
Define and manage the execution of marketing campaigns with partners – online, on
mobile and at retail
Monitor activities and ensure partner marketing actions are carried through
Analyse results of campaigns and produce reports detailing campaigns carried out,
highlighting successes and carrying these forward into future campaigns
Leverage our client’s funded marketing activities in one business vertical to help negotiate
other co-marketing activities from partners in others
Recommend marketing activities that will produce excellent direct and/or indirect return
on investment
Manage internal and external creative services teams to produce required marketing assets
for use in campaigns.
Manage the delivery of marketing campaigns to required deadlines
Ensure compliance in execution with our client’s corporate branding guidelines
Interface into US and APAC teams to share learnings and best practice
Manage the European roadmap release schedule of online and retail products
Manage the PC Online and PC Retail European Forecast
Set-up new partners and manage the delivery of marketing and s/w assets to new and
existing partners.
Manage internal merchandise, budget and distribution to partners
Manage the direct to consumer WAP portal
 
You should have: At least 5 years experience in marketing and/or product management (online, mobile or retail experience preferred)
Experience launching, and measuring results of major marketing campaigns
Ability to work collaboratively on multiple projects in a fast-moving environment
Strong communication and written skills
Degree or professional qualification in Business or Marketing
If you believe your experience is relevant to this role, please apply and I will review your application and respond to you. Otherwise, if you have any questions, please mail me at: garym@prosperity.ie
Head of Marketing
€80,000 – €100,000
Dublin City Centre
Our client is a new digital media player born from the success of several other film and television businesses. Their focus is the massive online market for sports enthusiasts who like the odd flutter with their friends. Over the last year the promoters have developed a highly compelling online product which is now set for Beta release in Q2 and full public release in Q3. The “brand” will attract hundreds of thousands of sports fans who have been crying out for a product like this – something which tests their sporting knowledge while providing them with ultimate bragging rights among their peers. Oh, and it’s a lot of fun too!
The product will be available online, on mobile and has completed its first round of funding.
They now require a Head of Marketing with a special interest in the online gaming market.
If you are an enthusiastic, motivated individual who seeks to be part of an exciting journey within the gambling industry then this is your opportunity
The successful candidate will understand the revenue models that exist and be able to demonstrate their experience in leading creative acquisition and retention strategies for an online brand. They should demonstrate skills in dealing with agencies, media, public relations issues, and have a special interest in the subject matter relevant to this brand.
Experience required:
• at least five years experience in the online gaming sector.
• experience in search engine optimisation, search engine marketing, social media, online pr, affiliate marketing, online media, mobile marketing,
• experience in sales promotion, customer relationship management and direct marketing
 
If you believe your experience is relevant to this role, please apply and I will review your application and respond to you. Otherwise, if you have any questions, please mail me at: garym@prosperity.ie
Online Advertising Executive.
€25,000 – €40,000
Dublin City Centre
Our client is a leading Media Group in the Irish market. They have managed to successfully catch the digital wave, and in the last few years they have diversified their portfolio of products to include widely acclaimed web portals with thriving revenue streams.
Ideally, they are looking for an Online Advertising Executive of at least 2 years experience, but this is also an excellent opportunity for any experienced Media Sales professional to graduate into the online business.
Two years Media Sales experience is essential.
As is a keen interest in the internet and the advertising industry in general.
What they really would like to see is the proven ability to facilitate clients in their needs, and conclude a sale. You should come from a background in which you have achieved and surpassed targets, and have created and sustained excellent relationships with clients.
You should have excellent computer and writing skills and be proficient with e-mail, power-point, excel and web browsing.
Besides excellent remuneration and a supportive working environment, this is a great opportunity to attain gilt edged experience with a leading web brand.
If you believe your experience is relevant to this role, please apply and I will review your application and respond to you. Otherwise, if you have any questions, please mail me at: garym@prosperity.ie
ADVERTISING SALES MANAGER
Negotiable
Kilkenny
Have you at least two years experience in advertising / media sales in the south Leinster region?

Have you another two years experience managing and developing a mixed sales team of telesales and field sales executives?

Can you achieve and beat your own and your sales team’s targets on revenue through run of paper advertising and commercial features?

Do you want to work for the most successful Irish regional newspaper publishers?

To discuss this further, in complete confidence, please call me on either my direct line (01) 609 0168 or mobile 087 222 5272. You can also email me at tom@prosperity.ie

June 1st                             Bank Holiday
June 1st                             Cork City Marathon
June 1st                             Women’s Mini Marathon, Dublin
June 2nd                            Budweiser Irish Derby 
June 6th                             FIFA 2010 World Cup Qualifier, Bulgaria V Ireland
June 11th – 14th              Taste of Dublin Festival
June 13th                           Take That, Croke Park
June 16th                           Bloomsday
June 16^th – 20^th                 Royal Ascot
June 18^th-21^st                    Golf : US Open
June 20^th                            Slane 2009 – Oasis
June 21st                           Father’s Day    
June 21st                           Summer Solstice – Longest day
June 22nd – July 5^th         Tennis, Wimbledon, London 
June 23^rd –Aug 29^th          Riverdance, Gaiety Theatre          
June 26th                           Most Primary schools close for Summer