Diploma in Business with Event Management via Online Distance Learning

Enrolment date: 27 October 2017

Benefiting from over 30 years’ experience, Fitzwilliam Institute’s Online Diploma in Business with Event Management course features:

  • Comprehensive modules covering all aspects of business and event management: Introduction to Business, Strategic Management, Operations Management, Marketing, Financial Accounting, Macroeconomics, Leadership and Communication in the Workplace, Effective Performance in the Workplace, Employee Relations and the Law, Business Ethics, Event Management Planning, Event Coordination, Event Risk Management, and many more.
  • Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of our business course experts are top industry professionals with many years of successful business experience across a broad range of industries. This course contains the core and vital industry key skillset and, on completion, all of our students are industry-ready.
  • Real life business and event management briefs. Fitzwilliam Institute’s Diploma in Business with Event Management offers practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable toolkits and prepare real life business and event management briefs, which will enable you to develop your work portfolio.
  • Flexible online learning. Fitzwilliam Institute’s Diploma in Business with Event Management course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4-6 months, by dedicating 6-8 hours of study per week.
  • Jobs, Networking and Volunteer Opportunities. Benefiting from over 30 years of industry experience, Fitzwilliam Institute are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute’s students and alumni. Fitzwilliam Institute’s website features a comprehensive jobs and volunteer opportunities section.

Introduction to Business Management

The nature of business, business plans and start-ups, legalities – sole traders and partnerships, limited companies, non-profit organisations, public sector organisations.

Strategic Management

Vision and mission, objectives, planning and strategy, contingency planning, implementation, change control.

Operations Management

Production methods, cost, revenue and break-even analysis, quality assurance, production planning, project management.

Marketing

Marketing concepts, market research, market segmentation, positioning and targeting, new product development and the product life cycle, brand awareness, the marketing mix (product, price, place, promotion), competitor analysis, marketing strategies, e-commerce.

Doing Business on the Internet

The Benefits of Digital Marketing. Doing Business on the Internet. Online Marketing Planning. Key Concepts in Internet Technology. Online Market Research. Mathematics and Statistics for Business. Financial Mathematics, Calculus and Profit Maximisation, Descriptive Statistics, Measure of Association, Probability, Statistical Inference.

Financial Accounting I and II

Introduction to financial accounting, users of financial information, key accounting models, terminology, need for financial statements, the balance sheet, balance sheet layouts, ratio and the balance sheet.

Macroeconomics

Introduction to macroeconomics, understanding macroeconomics, principles of economics, how the market works, gross domestic product, international trade, open economy, Labour market, income, expenditure and the circular flow, the consumer price index, cost of taxation, employment, cost of living, the Philips Curve, national income, supply and demand for goods and services, money and inflation, the quantity theory of money, interest rates, social costs of inflation, hyperinflation, exchange rates.

Microeconomics

Introduction to microeconomics, trade, trade-offs and government policy, production and supply, elasticities, individual choice in supply and demand, production and cost analysis, competitive markets, oligopoly and monopolistic competition and strategic pricing, uncertainty.

Business Administration

Objectives, the office – planning and organisation, equipping the office, the future of office administration.

Business Information Systems

Human aspects of computer interaction. Security, data protection and auditing. Electronic Data Interchange.

Leadership and Communication in the Workplace

Effective communication skills, leadership styles, information gathering and interpretation, problem solving, decision making, workforce planning, conflict resolution, time management, delegation.

Effective Performance in the Workplace

Company organisational culture and structures, building an effective workforce – recruitment, team selection, appointment and termination, training and appraisal, motivational strategies, competition in the workplace. Wage and salary administration, job restructuring.

Employee Relations and the Law

Human resources management, employee representation, industrial democracy including bargaining, consultation and participation, industrial relations - action and disputes. Government policy (including EU and other industrial blocs), consumer protection, workforce protection, equal opportunities legislation, pressure groups. Taxation.

Business Ethics

Business ethics, business and the environment, corporate social responsibility. Commercial Law, Company Law, Contract Law, Employment Law, Law of Tort.

Entrepreneurial Skills

Innovation, research and new product development.

Spreadsheets (Calc)

Introduction to spreadsheets, step by step instructions on using the features, functions and applications for spreadsheets, customizing the spreadsheet software, installing the spreadsheet software, security, platforms, operating system compatibility.

Case studies

Three business management case studies.

EVENT MANAGEMENT

Event Management Planning

Growth and Emergence of the Events Industry, Identifying Event Goals and Listing Objectives, Conducting a Competitive Analysis, Create an appropriate Vision and Mission for an Event, Managing Event Planning Schedules, Feasibility Studies, Record Keeping Mechanisms, and Recruitment.

Co-Ordinating Events

Developing an Event Concept, Building Effective Event Organisational Charts, Creating and Managing Duty Rosters, Analysis and Management of the Registration and Admission Process, Providing Adequate Event Security, Coordinating Event Speakers with additional Entertainment for maximum effect, Identifying Appropriate Food and Beverage Menus, Project Planning.

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.

Corporate Event Management

Major Impacts which Events have on their Stakeholders, Use Events to Strengthen Corporate Pride and Values, Organising Local and Global Corporate Events, Review Corporate Event Types, Events as Corporate Motivators, Managing Important Corporate Events, Determine Theme, Organising Corporate Hospitality, Negotiating Event Investment Returns, Managing Event Costs.

Organising Conferences

Determine Conference Goals and Objectives, Managing Speaker Requirements, Choosing Conference Sites and Locations, Working to a Budget with a Goal to Earn a Profit, Developing Marketing Strategies for Your Target Group, Creating a Feedback Form to Evaluate the Effectiveness of the Event.

Sporting Event Management

Plan a Sporting Event from Conception to Post Evaluation, Event Media Marketing and Management, Logistics that Apply Across Different Sports, Earning Event Sponsorship, Managing Corporate and/or Celebrity Hospitality, Event Operating Strategy, Organising Events Team and Onsite Staff, Admissions Management, Compliance and Protocol Procedures, Planning Awards Ceremonies.

Setting Up & Marketing Your Own Consultancy

The Business Plan, Legalities, Setting Up, the Marketing Strategy, Knowing Your Competitors, Promotional Tools.

Presentation Skills

Preparation and Research, Speech Content, Subject Matter and Objectives, Speech Delivery and Variety, Body Language, Eye Contact, etc., Presentation Aids e.g. Visuals, etc., Management of Locations and Audiences, Presentation Structure.

Business Management Briefs

The projects are an important part of the course. Each course participant is given five project briefs. Participants are asked at the end of the course to produce five business management projects. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way.

ADDITIONAL INFORMATION

Methods of Training

Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Practical Activities etc.

Subject Experts

Full support is available from our Subject Experts by email at the end of each module and an ongoing basis during the course.

Who Should Apply

Anyone working in the general business sector in a senior or support role which is likely to require Business Management Skills.

Qualifications

Successful candidates are awarded the Diploma in Business and Event Management at Pass, Credit or Distinction level.

Time and Duration

Students have up to 12 months to complete this course

On successful completion of this course you will receive a Diploma level qualification that is certified and awarded by the ICM (Institute of Commercial Management)

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised throughout Europe, the USA, Canada, Australia, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

next start date: 27th October 2017

Duration: You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4 - 6 months, by dedicating 6-8 hours of study per week.

Course Fees: 995.00 EUR

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

Year on year, we have the pleasure of training students from top Ireland and international companies. See where our most recent students come from and find out what they have to say.