Benefiting from over 30 years’ practical skills training experience, Fitzwilliam Institute’s Online Postgraduate Diploma in Festival Management course features:
Event Management Planning
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients.
The Role of the Event Manager
The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximising Staff and Physical Resources, Planning and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Co-ordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.
Introduction to Festival Management
Definition of Festivals; the Benefits of Festivals;
Arts Festival Management
Establishing Budget; Choosing Site Locations; Bringing Artists to Your Festival; Signing & Managing Artist Expectations; Handling Displays; Setting Your Art Festival Apart; Developing Marketing Strategies; Sponsorship.
Music Festival Management
Media Marketing & Management; Developing Target Audience; Operating Strategy; Choosing Site Locations; Signing & Managing Musician Expectations; Travel & Accommodation for Musicians; Backstage & VIP Passes; Musician Security & Safety; Crowd Control; Identifying Legal Requirements; International, Regional, Local Festivals;
Literary Festival Management
Definition; Suitable Venues; Who to invite; the book swap; Materials, the Writer's Conference; Top tips for Festival Organisation; the Programme; Case studies;
Food & Wine Festival Management
Setting Up Vendor Booths; Managing Food Vendors; Managing Wine Vendors; Working with Local Vendors; Operating Strategy; Sourcing & Working with Volunteers;
Community Festival Management
Managing Community Expectations; Engaging & Involving the Community; Traffic Control; Sourcing & Working with Volunteers; Generating Sponsorship Support; Community Relations; Defining the Community; the Importance of strong Community Relations; the Range of Community Relations Activities;
Film Festival Management
Key Motivating Factors; Establishing a Budget; Choosing the Venue; Operations Set Up; Identifying Legal Requirements;
Touring Festival Management
Working to a Budget; Travel between Locations; Volunteers; Sponsorship; International & National Festivals; Preparing a Festival Action Plan; Media Marketing & Management;
Sports Festival Management
Define Sports Festivals, Traditional Sport Festivals, Niche Sport Festivals, the Benefits of Sport Event Management, Designing the Sports Festival, Developing key objectives of the Sports Festival, the Sports Event Industry, Importance of Sports Events, Scale of the Industry, Structures, Participants, Staging Sporting Events Challenges & Opportunities;
Charity & Fundraising Festival Management
Define Charity & Fundraising Festivals; Goals for a Successful Festival; Types of Fundraising & Charitable Festivals, Key Elements of a Fundraising or Charity Festival; A Model for selecting a Festival type;
Volunteers and Recruitment;, Volunteers in Leadership Positions; Training of Volunteers; Motivating Volunteers;
Working with Celebrities
Organising Celebrity Events; Concerts and Launches; Television Related Events and Ceremonies; Fashion Shows; National Festivals; Galas and Special Themed Events; Dealing with Celebrity Agents; Celebrity Wish Lists;
Accommodation & Transport
Selecting the Right Location; Legalities; Destination Management Companies; Transport Options;
Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;
Accident, Incident & Emergency Management
Public Liability and Insurance; Accident and Incident Forms; Planning for Hot, Wet or Stormy Weather Conditions; Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release; Medical Emergency; Bomb Threat, Robbery etc., Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints;
The Crisis Management Plan; the Crisis Management Team; Crisis Communications; Crisis Action; Coping Under Crisis; 12 Laws of Crisis Management;
Determining Potential Sponsorship Market based on the Event Type, Time & Location; Assessing Selling Points of the Festival; Determining Sponsorship Fulfilment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Festival Exposure;
Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;
Social Media Marketing
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook, Twitter, LinkedIn, Instagram, Snapchat, Blogs and Blogger;
The E-Commerce module is broken down into two sections. The first one deals with the Theory of E-Commerce and how to set up an E-Commerce solution for a business. It also goes into some detail on the various types of E-Commerce. The second section deals with web site design. This covers HTML, XHTML and CSS and serves as an introduction to web site design and development.
Introduction to Project Management
Characteristics Defining a Project; Projects vs. Processes; Global Standards in Project Management: Professional Organisations; Project Management Methodologies; Defining the Project Manager's Multi Skilled Role; Key Project Management Responsibilities; Measuring Project Success;
The Project Management Life Cycle
Project Management Life Cycle Stages; the Difference between a Project Phase and a Project Life Cycle, Project Life Cycle Models;
Overview of the ProjectLibre Environment
Introduction to ProjectLibre; Downloading & Installing the Application; The ProjectLibre screen environment: Gantt Charts, Using Network Diagrams, the Resources View, the Work Breakdown Structure Chart, the Resources Breakdown Structure Chart, the Reports Screen, the Task Usage Detail Screen, the Resource Usage Detail Screen, the Histogram Screen;
Setting up and Managing a Project
Setting up a New Project; Creating Sub Tasks, Setting Task Durations, Setting Task Dependencies, Modifying a Task, Adding Notes to a Task, Adding Resources to your Project; Work and Material Resource Types, Assigning & Modifying a Resource, Assigning Costs to a Resource, Adding Notes to a Resource. Inserting Milestones in a Project; Tracking your Project using Baselines, Creating Project Reports; Common Project Management Terms, Resources and References;
Internal Public Relations functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars, Exhibitions and Conferences; Audio/Visual Aids, Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing;
Online Public Relations
The Social Media Landscape
Blogs, Microblogs, Chatrooms, Delicious, Email, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets;
The Internet as a Media
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet;
Public Relations and Search Engine Optimisation
PR tactics, Optimising your Campaign, the Google Factor, SEO Tactics, SEO Guidelines, Factors influencing SEO, on-page and off-page SEO, CMS, Link Building; Link Building guidelines;
Social Media and PR strategy
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities;
Online Influences on present PR practices
Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics; Monitoring and Evaluation of Social Media Discourse; Trends and Value; Implications of Social Media for Corporate Social Responsibility;
Setting Up & Marketing a Consultancy
The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools;
Preparation and Research; Speech Content & Subject Matter; Speech Delivery and Variety, Body Language, Eye Contact, etc.; Presentation Aids; Management of Locations and Audiences; Presentation Structure;
On successful completion of this course you will receive a Postgraduate level qualification that is certified and awarded by the ICM (Institute of Commercial Management).
The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.
Duration: You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.
Course Fees: 1995.00 EUR
To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.
Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.
Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.
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